Odette Valero

Odette Valero

Freelancer/Self-employed, Cross-Cultural Communications Consultant, University of Toronto

Toronto, Canada



Professional experience for Odette Valero

  • Current , since Jan 2013

    Marketing Consultant

    Students Solutions

    Work closely with the President to set strategic direction and objectives. Develop new business initiatives to attract the Latin American market. Represent the company and several UK universities at Educational Fairs, Information Sessions. Inform and advise students about education programs, accommodation, activities in UK

  • Current , since Jan 2013

    Business Development Consultant

    Speakers Gold

    Formulate and implement sales initiatives; track performance to achieve objectives and enhance keynote speakers effectiveness. Forge and build sound, lasting, working relationships with key partners and clientele in Canada, US, Europe and Latin America. Promote the speakers bureau through mailings, phone calls, social media and community events; Coordinate speaking engagements, including serving as the primary liaison between site contacts and speakers; Handle all contracts and negotiations for service and

  • Current , since Feb 2012

    Cross-Cultural Communications Consultant

    University of Toronto

    Support the execution of communication plans by patients - facing doctors or medical administrative staff. Execute market research and analysis. Be an active and visible coach to students on cross-cultural communication skills in the following languages: Spanish, French and Italian

  • 10 months, Mar 2012 - Dec 2012

    Account Executive and Planner

    AV Communications

    Studied the objectives, promotional needs of clients organizations to develop marketing strategies to reach ethnical-markets: Hispanic, Asian, European and African. Prepared cost estimates for clients local and international companies: Western Union, Scotiabank, Disney On Ice, Pepsi, etc. Created effective and engaging media content such as press releases, media advisories, facts sheets, survey release, backgrounders and more to support media relations strategy. Conducted research to identify new opportunit

  • 1 year and 4 months, Oct 2010 - Jan 2012

    Marketing Consultant

    Learn English in Vancouver

    Worked closely with the President-Founder of the company to set strategic direction and objectives. Developed new business initiatives to attract-recruit new Latin American markets. Led the successful planning and execution of integrated direct mail, print, email and online initiatives, aimed at generating new business, increasing retention and driving referrals. Developed and proof read customers copywriting for web and print media. Informed and advised students about education programs, accommodation, act

  • 1 month, Nov 2010 - Nov 2010

    Marketing and Sales CoordinatorEditar

    Steve Nash Sports Club

    Identified current customer service requirements by establishing rapport with potential and actual customers to understand customer requirements. Developed and implemented engagement strategies that involve customer service, communication and resistance management strategies among the staff. Supervised and evaluated the general operations of the club. Handled client relationship management functions, which included promoting enduring relationships with diverse clientele (HISPANIC, ASIAN, EUROPEAN, CANADIAN)

  • 10 months, Dec 2009 - Sep 2010

    Account Planner (Contract position)

    T-Sign Communication Ltd

    Secured strategic partnerships and commercial relationships with the CEOs and Chief Executive Managers. Supported the project team by developing marketing materials and by responding to stakeholder issues/inquiries within Western markets. Coordinated the company’s activities at several international events as trade shows, conferences,etc. Coached, mentored and led personnel within a team environment. Developed and presented creative ideas for top global accounts. - Collaborated on a project that T-Sign Com

  • 2 years and 1 month, Nov 2007 - Nov 2009

    Account Planner

    Sense Advertising

    Maintained effective relationships with clients and ensured in depth knowledge of their business and its needs. Drafted marketing plans and strategies and presented them to clients, along with a summary of cost expenditures involved. Managed and measured effectiveness of campaigns. Planned, developed, coordinated and participated in various marketing research (quantitative and qualitative) activities to identify customer preferences and attitudes and to enhance services. - Developed marketing strategies

  • 2 years and 3 months, Mar 2004 - May 2006

    Marketing and Communications Coordinator


    Provided support to the sales team, ensuring all sales and service objectives were met. Organized monthly sales reports for the ITESM in a fast and efficient manned. Conducted orientation sessions for new students. Coordinated student, educational forums and agent fairs. Translated and created promotional materials: brochures, flyers, website. - Consistently met and exceeded a daily quota of 200 claim with a high degree of Generated increase in revenues, duplicating sales (enrolling more students into Po

Educational background for Odette Valero

  • 10 months, Aug 2008 - May 2009

    Business Management

    Swinburne University (Melboune Australia)

    Risk Analysis and Management Leadership Accounting OHS Marketing Customer Service Team Effectiveness

  • 1 year and 5 months, Aug 2006 - Dec 2007

    Advertising Management

    RMIT (Melbourne, Australia)

    Marketing Market Research Consumer Behaviour Strategic Planning Concept Development PR

  • 4 years and 5 months, Aug 2000 - Dec 2004

    Communication Studies


    Communication Theories Communication Consulting Marketing PR Media Production Design and creative Production Journalism



  • English


  • Spanish

    First language

  • French


  • Italian


  • Chinese


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Browse over 18 million XING members