Oindrila Bhar

Conceived effective methods of quantifying retailers,worked closely with research agencies (TNS and Kantar for the process.) Analysed trade budget allocation and formulated relevant KPIs for budget spent on developing relations with the sales force. Provided recommendations which helped in reducing budget by 25%. Launched a project independently to enhance engagement methods with retailers

Supported product specific market studies on future market trends, analyzed data and built reports on interior controls within a car especially the touchscreen. Analysed competitors and customers, consolidated and built reports through various methods of market survey and research. Collaborated with agencies such as Frost and Sullivan, iSuppli for market forecast on touchscreens.

International Negotiation, Brand Management, Global strategy