Olga Omeliukh

• Defining the next mid/long term team objectives and the ways to achieve them • Managing budget planning and cost control for all the games • Developing CRM strategies for the launch of new games • Enhancing marketing automation by managing the development of new tools (automation of translations implementation into Salesforce Email Studio) • Technical support for general set up of all the CRM tools in the company • Mentoring interns and junior colleagues

• Development, implementation and analysis of cross-channel User Journey communication strategy • Campaign management and close cross-department cooperation • Data mining, segmentation and database analysis • Planning, analyzing and reporting campaign results • Providing feedback/suggestions for improvement based on the campaign analysis • Analysis of the user base and gathering additional user-related information via surveys, web analytics tools

• Preparation and execution user acquisition and reactivation campaigns via Email, Facebook ads • Email coding, A/B testing and optimization • Segmentation of player database • Marketing automation of player user journey • Creating Landing pages in Salesforce Marketing Cloud • Managing external agencies regarding Social Media actions

• Digital marketing strategy development and implementation; • Project management activities; • Representing company at the conferences; • Web marketing consultancy and optimization; • Online advertisement (SEA) and analysis; • Website management, SEO and KPIs analysis; • Preparing analytical reports for the customers and top management; • Website concept development, content creation, conversion optimization; • Social media strategy development and implementation;

• Developing and implementing company Social Media marketing strategy; • Creating company Social Media policy and guidelines; • Managing company blog section - new blog post every month was written in Dutch and English; • Participating in company events, business communication with customers and prospects.

International Marketing, Econometrics, International Economic Analysis, International Strategies of Economic Development, Monetary Operations, International Financial Management

Introductory Marketing, International Marketing, Macroeconomics, Microeconomics, International Economics, International Finance, Econometrics, Statistics and Probability Theory