Olivier Astié

. Design and roll-out the brand digital transformation strategy and eBusiness acceleration building the world 1st Hard Luxury model in the Beauty category . Report to the CEO

. Accelerate growth hacking strategy on 4 fronts : Direct eCommerce / eRetail / Omnichannel / Multibrands synergies on one of the world greatest Luxury Brands portfolio: Lancôme, Yves Saint Laurent, Giorgio Armani, Biotherm, Clarisonic, Kiehl's, shu uemura, Urban Decay, Ralph Lauren, Cacharel, Diesel, Viktor & Rolf, Maison Martin Margiela, Guy Laroche et Paloma Picasso. . Report to the Luxury Division President, Member of the management committee and L’Oréal CDOers Group

. Ignite a digital transformation strategy for 15 Top Cosmetics Luxury Brands on 7 pillars: eBUSINESS / Media / Data / CRM / Com-PR / Social / Cultural Change • Report to the Luxe Division President, member of the Management Committee

• Design and roll out all digital dimensions of a 360° rebranding / repositioning strategy on the luxury accessories category. • Report to the Global Marketing VP of the Fine writing and luxury accessory division of Newell Group

• Develop eMarketing & CRM strategy and programs to boost consumer profitability and eBiz revenue up to 1 Billion € / year • Receive an Apple Golden Awards by Steve jobs for the 1st digital hub usages centric shopping guide / rolled out at global level

• Launch when eBusiness did not exist, one of the 1st pan-European online store in Europe (40+ versions in multiples countries and market segments) • Drive online store publishing & marketing animation to achieve turnover, margin, and product mix targets.

• Build 1st Apple trade marketing programs in EMEA and reshape distribution T&C’s in view of direct channels launches
 • Initiate 1st Stores In Stores in Europe (Fnac, Swatch stores ...)

• Develop the 1st Retail co-marketing Program France (15M€)