Olli Lemola

Kaidi Electrical Co Ltd is the world third largest manufacturer of linear actuators for furniture, automotive and medical industry. Corporate HQ is located in Changzhou, China.To increase its European market penetration Kaidi Electrical established a European subsidiary in Munich in 2013. Key tasks: -Execution of the corporate business plans for 2016-18; -Planning and execution of the sales strategy per target industry and sub-region; -Development of a cost efficient logistics concept for Europe

Kaidi Electrical Co Ltd is the world third largest manufacturer of linear actuators for furniture, automotive and medical industry. Corporate HQ is located in Changzhou, China.To increase its European market penetration Kaidi Electrical established a regional subsidiary in Munich in 2013. Key tasks: -Preparation of the corporate business plan for 2013-15; -Planning and execution of the sales strategy per target industry and sub-region; -Development of a cost efficient logistics concept for Europe

+ Development of the corporate business plan and strategic market priorities + Full P&L responsibility to meet the agreed financial targets + Planning and execution of the sales strategy for both product lines + Recruitment and steering of sales representatives in the key markets + Consolidation of market feedback to support new product development in Finland + Execution of sales promotion activities together with key business partners + Personal PR networking

+Full P&L and day-to-day management responsibility of the Japanese operation +Planning and execution of the sales strategy in retail and contract market +Preparation of annual operating plans and 3-year strategic business plans +Recruitment and motivation of local sales force and internal customer service staff +Planning of sales & promotion activities with Japanese partners Development of a new business model for Japan to increase profitability, market share and control over the distribution channels

+Prepared commercial launch plan for Stork Usee® digital textile printing service business with global sales responsibility of the new division +Developed Stork Usee® brand and international B2B marketing strategy +Built up sales organization and digital textile sampling centers in Holland, Thailand and USA to provide clients 24-hour product sampling lead times Recruited an international client network for Stork Usee® including Nike, Adidas, Puma, Speedo, The Limited Group, Tommy Hilfiger, Quiksilver

+Developed marketing and product strategies for Camel fashion brand +Negotiated license and distribution agreements with international business partners +Launched a rejuvenated Camel retail stores and branding strategy +Developed seasonal collections and product line extensions with suppliers +Consolidated annual sales and spending plans with regional managers +Organized seasonal kick-off meetings and new collection presentations +Presented quarterly business development and P&L updates to JTI HQ

+Headed global product management of Camel Footwear with sales of 1.5 Mio pairs per year +Presented seasonal lead-designs and trend analyses to product group managers +Developed advertising campaigns and allocated media budgets for Camel Footwear +Steered international sales force to maximise its brand commitment and sales performance behind the program while upgrading global retail distribution network +Planned trade promotion activities together with Business Managers and international key accounts

+Established WBI’s representative office in Stockholm and prepared business plans, communication strategies and PR programs for Scandinavian markets +Appointed local distributors for Camel Apparel, Camel Trophy Watches, Camel Footwear to increase revenues and market share in Scandinavia +Directed all actions for the regional launch of Camel fashion brand +Supervised distributors and controlled marketing spending with full P & L accountability for the region +Launched Scandinavian Camel Trophy Event

+Headed export sales and international licensing of Marimekko branded apparel, accessories and home textiles being sold in 25 countries +Managed HQ export sales department of 15 people +Capitalized on high brand awareness of Marimekko in the US market to license manufacture and distribute home textiles and apparel in the United States +Established Marimekko Japan K.K. to accelerate the sales of imported and locally manufactured product in the Japanese market

+Organised trade fairs and press events in Tokyo to develop business contacts between Finnish export oriented companies and Japanese trading houses +Arranged Japanese department store buyer visits to Finland to help Finnish companies in their sales towards Japanese market +Conducted market researches projects and feasibility studies with Japanese research agencies to evaluate the market potential of Finnish products in Japan +Assisted Finnish corporations in day-to-day business negotiations in Japan

+Started with product manager responsibility in Amer's domestic cigarette business +Added area manager responsibility for Rizla cigarette paper with over 90 % market share in the Scandinavian countries

+International business development +Marketing +Commercial law +Micro economics