Pamela Fell

Responsible for the overall direction, coordination, and evaluation of 5 account managers and a sales administrator in the Northern Virginia region. Developed and implemented strategic plans to accomplish corporate objectives. Directed sales forecasting activities and tracked, coached and maximized individual revenue contribution. Reviewed market analyses and determined customer needs, pricing schedules, and maintained relationships with department heads of high profile organizations.

Supervised all operations of the sales department, including directing the activities of 5-6 sales managers, 2 full time assistants, a marketing manager, and a closing manager. Coordinated meetings with staff, department heads, marketing, advertising agencies, and the owners to develop marketing tactics, analyze competition, discuss business and sales strategies, and report on progress and objectives. Analyzed marketing goals and developed improvement initiatives to reach the most effective target markets.

Promoted to manage the productivity of approximately 30 sales and administrative team members, establishing monthly sales goals and guiding staff in achieving set targets. Accomplished market studies for new communities, utilizing demographic data to establish project pricing, product, and marketing positions. Developed competitive analyses in order to create strategies to adjust pricing structures, expand into new business areas, and drive revenue growth.

Promoted to direct 15-20 members of the sales team in accomplishing divisional sales objectives. Led staff in developing focused sales techniques to overcome marketing challenges, competitor advantages, pricing resistance, and consumer objections. Accomplished recruiting, hiring, and employee training, managed sales backlog, and conducted key sales meetings.

Oversaw sales for 2 communities, addressing customer needs through attentive service, customer education, and persuasive sales techniques. Provided cost and mortgage estimates, followed up on traffic, and performed competitive analyses. Pursued sales from identification of customer needs through closing, accomplishing final sales by overcoming objections and assuring customer satisfaction.

Managed community sales through assessment of client requirements and provision of requested information on mortgages and expenses. Analyzed market competition and adjusted sales tactics to ensure competitive performance and increase sales percentages.

Latin American Studies/International Communications