Paul Camo

• Create better user interface flow in collaboration with UX Researchers. • UI improvements and testing scenarios to inform business decisions lead by user data. • Support other design teams in creation of internal products. • Assist into improving engagement and retention for our brands with the migration of the Landing Pages into Webflow. • Deliver assets for brand testing, for determine the direction of the re-branding for Pouch, iGraal and Shoop. Brands - iGraal - Pouch - Shoop

• Continuously improve the experience on e-commerce website and app, as per product backlog, catering to user feedback and needs. • Implement new ideas for the user-journey using A/B testing to determine best conversion results. • Create high-fidelity prototyping, quality assurance and concept testing.

• Implement first company-wide paid subscription model, surpassing revenue goals by double-digit in the first year of enforcement. • Create complex design systems to ensure User-Centric mobile and desktop experience, resulting in a significant reduction of asset development timeframes. • Collaborate closely with Marketing and developers, establishing improved communication processes that ensured brand objectives achievement. BRANDS: -W&V

•Conduct extensive UX research for the design of websites/apps, resulting in the production and development of products with above benchmark NPS results. •Transform the client brief into the conceptualization of user journeys, flowcharts, wireframes, mock-ups and prototypes. •Moderate design sprint for digital products, accomplishing record on-time delivery. CLIENTS: -Garnier Cosmetics -Sanofi Pharmaceuticals -Kraft Foods

•Design and produce revamped mobile-first e-commerce experience to leverage the impact of business model shift and assure customer retention in key markets. •Manage development team in the context of a new way of working (agile), resulting in 20% more innovative ideas reaching concept to implementation compared to the previous year. CLIENTS: -RadioShack Online -A&E Network -Autograph Collection Hotels

•Design email campaigns as part of the CMR program, achieving open rates above target. •Create responsive websites according to client specifications. •Convert data to graphical interphases for user interaction through diverse front end languages. CLIENTS: -Nissan -SolarWinds -Growth Acceleration Partners

•Generate rich media and online banners, driving conversion rates as per sales goals. •Design and produce responsive websites, in collaboration with development team. •Create motion graphics catering to clients’ needs. CLIENTS: -Bookmaker -2BetDsi -BetCris