Paul Doeman

Freelancer/Self-employed, E-Commerce Consultant, LSA International

Berlin, Germany


E-Commerce Consulting
E-Commerce Marketing
Marketing e-commerce
Internet Marketing


Professional experience for Paul Doeman

  • Current 4 years and 2 months, since May 2017

    E-Commerce Consultant

    LSA International

    Responsible for the day-to-day running of the Website and all associated marketing and promotional activity. Creation LSA's ecommerce strategy. Gathering all requirements for new B2C & B2B websites. Management of the delivery, launch and management of the new sites.

  • 8 months, Mar 2016 - Oct 2016

    E-Commerce Consultant

    Blue Inc

    Researching new opportunities for online growth, with a focus on online marketplace sales and Website customer acquisition. Working with Blue Inc's eCommerce team, I audited existing activity, identify opportunities, then create and carry-out plans of action.

  • 3 months, Apr 2016 - Jun 2016

    E-Commerce Consultant

    Austin Reed group

    Assisting the Austin Reed Group Web team with the management of the Austin Reed, Viyella and CC brand websites, during the Administration process. With a focus on all online marketing activity; including Affiliate, PPC and SEO campaign management.

  • 1 year and 7 months, Dec 2014 - Jun 2016

    Head of e-commerce

    LSA International

    Grew the online business through delivery of a new eCommerce site and business strategy. Managed the Delivery of a new eCommerce website, with a focus on driving new revenue, using the Magento Enterprise platform. Collected thorough business requirements, and selected new eCommerce service providers.

  • 1 year, Aug 2013 - Jul 2014

    Head of e-commerce


    Providing Management and eCommerce consultancy services, growing Gant UK's on-line Business. I had responsibility for the UK eCommerce team, meeting agreed KPIs and growing Gant UK's online revenues. Working with the MD, UK buying team, marketing department, Head office and other key stakeholders, seasonal YoY revenues grew sharply.

  • 4 months, Oct 2013 - Jan 2014

    E-Commerce Consultant


    Gathered business requirements to deliver thorough and detailed documentation for use in supplier review and acquisition, to deliver a new G4S Cash Solutions on-line business. Provided specialist in-house expertise and input in all areas of eCommerce, as required.

  • 4 months, May 2013 - Aug 2013

    E-Commerce Consultant

    Shoon Ltd

    eCommerce strategy consultancy. Including: - Complete on-line business audit; - Action plan for new growth; - Marketing services audit and identification of new opportunities; - International growth plan.

  • 2 years and 10 months, Oct 2010 - Jul 2013

    Head of e-commerce

    Blue Inc

    Responsible for the entire on-line business. - Developed the infrastructure and business systems required to grow on-line revenues by 400%, - Creation of an eCommerce team: built department of 9 people to support growth; - Delivered 15 new on-line business channels, including 4 websites and 11 UK, USA, Aus & Russia eBay, Play and Amazon channels. - Planning and implementation of all on-line marketing. - Compete online business planning, strategy and performance reporting to the business.

  • 8 months, Feb 2010 - Sep 2010

    E-Marketing Consultant

    T M Lewin

    Responsible for all on-line marketing. Services included: - Full audit of existing marketing services; - Creation of on-line marketing plan & service provider KPIs; - Identification of new marketing opportunities and optimisation of existing activity; - Management of on-line marketing team.

  • 1 year and 4 months, Aug 2008 - Nov 2009

    Head of e-commerce


    Responsible for all on-line business. - Increased on-line business by 150%; - Managed the eCommerce team; - Audited and improved the on-line business: Infrastructure, processes and service provision; - Supplier audit and service acquisition.

  • 9 months, Nov 2007 - Jul 2008

    Head of e-commerce

    Moss bros

    Responsible for all on-line business, including: - Creation and management of the eCommerce team; - Full site and processes audit; - eMarketing planning, target setting and management.

  • 11 months, Jan 2007 - Nov 2007

    Head of e-commerce

    Virgin UK & Ireland

    Head of eCommerce for Virgin Retail UK & Ireland. Selling video, video, computer games and other media formats. Managed the ecommerce team and all aspects of ecommerce.

  • 6 years and 3 months, Jan 2001 - Mar 2007

    E-Commerce Consultant & Manager


    Internal ebusiness consultant and web projects manager to 18 luxury goods brands. Delivering numerous Luxury brand website and e-commerce strategies.

  • 2 years and 1 month, Dec 1998 - Dec 2000

    Web Project Manager

    Coordinated managed and ran Web projects across the various faculties.

  • 1 year and 1 month, Dec 1997 - Dec 1998



    Freelance website work.

Educational background for Paul Doeman

  • 1 year and 10 months, Sep 2004 - Jun 2006


    University of Westminster


  • 2 years and 10 months, Sep 1993 - Jun 1996

    Fine Art

    Surrey Institute of Art & Design


  • German



E-Commerce Consulting
ECommerce Consulting
Internet Marketing



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