Paul Fredrickson

Led global MarCom, branding, research, analyst relations for MIT spin-out to take company from stealth mode to raise it's profile as a leader in solid-state lighting for display & high-performance lighting apps. Won 4 tech awards (2 SID awards, 2 Insight Media) & 3 corporate awards (SBANE, Enterprise Bank, MHT All Star), 300% increase in media coverage with 98 stories, 10 authored articles & 15 conference presentations . Luminus secured a $72M series E round in '08, the largest in SSL history

Lead Mitsui research, planning, due diligence founding NuVision joint venture company, As an Entrepreneur in Residence from Mitsui I created strategic and business plans, created the management team and led marketing and the launch of the new US HDTV specialty/custom install company. Expanded distribution 200%, doubled product line SKUs, expanded OEM relationships including industry first LED DLP TV, generating a profit in the first year.

Develop new strategic display initiatives for display OEM partners Zeiss/Sypro Optics (projection light engines), Sharp (LCD modules) and OEM TV partners Jabil Circuit and Xoceco. Entrepreneur in Residence to form NuVision consumer HDTV Joint Venture company.

Created new US subsidiary for German premium HDTV manufacturer, spun out after acquisition of previous company Sensory Science. Led marketing, product management, engineering, customer service and service.

Led marketing to diversify and expand company from single product and brand (GoVideo VCR) to a multi-brand, multi-channel consumer electronics company (adding Loewe - HDTV, California Audio Labs - Home Theater, RaveMP - MP3 media players, GoVideo - DVD/VCR). Led marketing including Product Marketing, Multi-Brand Management, MarCom, multi-channel marketing, market research. Acquired by SONICblue in '01 and spun-out Loewe HDTV business founding new US subsidary for German HDTV manufacturer.

Established and led a network of 6 consultants and agencies providing virtual management and marketing services. This included... American Interactive Media: Providing assistance in fundraising with a reverse merger for an Internet TV appliance and service company with a strategic ISP relationship with CompuServe. BSG Labs: Turn around audio company for investor American Standard leading to launch of national retail launch of new multi-media products.

Responsible for marketing network to consumers, network affiliates and advertisers, leading all MarCom/advertising/PR, research, on-air promotions, trade shows for the launch of the new cable TV network creating the fastest network growth in history growing from 0 to over 10M subs in the first year.

Led an organization of 110 people and 4 agencies for the turn-around and re-launch of a CD based video game platform and CD ROM consumer and professional hardware and software business unit selling consumer and pro hardware, consumer entertainment titles, pro authoring tools. Won 7 high-profile advertising awards (Clio, AdAge, NIMA, NY Film Festival) for creating innovative breakthrough integrated marketing programs featuring long-form TV commercials later copied by Apple, Bose, Sony and DirecTV.

Responsible for brand management, advertising, PR, merchandising for all US Philips products, brands and channels: Philips, Magnavox, Sylvania, Philco leading dept of 22 & 4+ agencies. Created and began implementation of a new corporate multi-brand strategy for Philips Brand to transition to the lead brand across all North American business. Change agent to drive improved pricing and policies improving US profits over 10%.

Created, launched and estabilished the Philips brand in the US initially positioned as a premium brand to expand Philips's CE brands & channels in the US. Conduced primairy product and brand positioining and message research, helped create 20 person specialty sales and marketing organization, worked with international factories to create a new 70 SKU AV product line. Lead all product management, advertising, PR, research, merchandising, trade show efforts.

Marketing management of CD Audio, CD Video for all Philips CE brands and channels. Turned around a weak business with a 2x share improvement to 10% in 6 months moving from loss to beating profit goals by over $1M. Proposed and developed Philips Brand expansion plans

Marketing and product management of blank video tape and AV accessories business. Tripled tape share to over 10%, developed annual container contracts wtih WalMart, K Mart and South America. Doubled accessory business to $60M.

Sales management of factory sales of video hardware and video disc software products to RCA distributors in the north east US, the largest $ volume territory in the US over $200M.

Managed 50 RCA distorbutor trainers around the US plus product and sales training of the RCA factory national sales organization and major national retailers. Developed training materials including print, video and product demonstration programs for retail and trade shows.

Product and sales training, event marketing and sales to dealers in Michigan working for the top performing RCA factory distributor branch in the US. Created and developed a mobile video store event marketing program.

Winning team in senior year ad agency competition judged by corporate client Beatrice Foods. Marketing minor adding accounting, statistics, computer science, retail management, sales management, consumer behavior.