Pauli Karbach

Representations, Sales & Marketing.

Spearheaded the starting of operations to Canada in very competitive and adverse circumstances. Populated positions. Designed Business Plans adopted in Canada, including Sales, Marketing, and Pricing strategies. In collaboration with HDQ constructed cost and revenue budgets. Distributed product through B2B and B2C channels. Start up actions resulted in a successful operation, with seat factors of 85% and revenues surpassing targets leading to a realignment of goal by 75%.

Provided outsourced commercial services to travel industry verticals from around the world. Took over under-performing company. Reorganized & repopulated positions in three offices across Canada. Customized marketing & sales plans for each client. Played a pivotal role in acquiring new clients. Closed agreement with partner airline. Provide critical market intelligence by analyzed market trends, collaborated on pricing issues and promoted channel shifts. Able to deal with diverse corporate cultures.

Progressive growth within the company. Acted as project manager to realign market presence. Closed unproductive offices. Changed distribution channels. Conducted market research that caused network changes, resulting in brand awareness and sustained growth for the organization in a highly competitive marketplace and increased revenues by 45% in Sao Paulo and South, and 34% countrywide.