Pawel Jacykiewicz

Angestellt, Digital Marketing & Analytics Lead, Shell

Krakow, Poland


Google Ads
Google AdWords
Digital marketing
Google Analytics
Facebook Marketing
Social Media Advertising
Social Media Ads
Digital strategy
Search engine marketing
Online Marketing
IT Project Management
Social Media Marketing
Marketing management
Performance marketing
Agile Development


Professional experience for Pawel Jacykiewicz

  • Current 2 years and 2 months, since Aug 2021

    Digital Marketing & Analytics Lead


  • 1 year, Aug 2020 - Jul 2021

    Demand Generation Manager B2B


  • 3 years and 5 months, Mar 2017 - Jul 2020

    Digital Marketing Manager & SEM Consultant

    Self Employed Freelancer

    • Improving digital marketing performance across SaaS, Education and eCommerce for clients like: ChannelAdvisor, Unblu, Leadiro, Yoco, UnbrokenDesigns, Ashridge Executive Education • Managing campaigns across Google Ads, LinkedIn and Facebook focusing on main KPIs • Advising clients on website and landing page implementation for best user experience and conversion rate optimisation

  • 2 years and 10 months, Jun 2014 - Mar 2017

    Head of Performance Marketing

    Hult International Business School

    • Managed and mentored team of specialists responsible for SEO, SEM and SMM • Responsible for performance budget across Google, Social Media and Affiliate of over $3.5m • Reached 40%+ YOY growth in lead generation across all SEM, SEO, SMM and affiliate and over the course of 5 years increased sales driven by online by 500% • Hosting regular training sessions with regional marketing managers, share knowledge and education them on best practices

  • 2 years and 3 months, Apr 2012 - Jun 2014

    Global Paid Search Manager

    Hult International Business School

    • Full development and creation of Paid Search accounts across 6 global regions, 25+ markets and 4 products • Successfully centralized PPC campaigns across search and social media channels • ROI and lead gen increase in ASIA and LATAM by successful utilising the Google Display Network and implementation of local language campaign • Decreased overall CPL by working on increasing CR of landing pages, increasing QS and decrease of avg. CPC - managed to increase QS from 2 to 8 for core terms

  • 1 year and 11 months, Jun 2010 - Apr 2012

    Senior Search Account Executive

    Mindshare UK

    • Managed high-profile Google Ads accounts like: LG, Land Rover, Jaguar, Ford, ITV, Nestle with budgets of over £3m per year • Successfully improved performance of ITV client - decreased CPC by 57%, increased traffic by 243% and increased overall ROI by 48% • Responsible for development and optimisation of clients' paid search accounts across Google, Yahoo! and Bing • Working with Land Rover and Ford on B2C and B2B strategy

Educational background for Pawel Jacykiewicz

  • 9 months, Oct 2009 - Jun 2010

    Master’s Degree, Marketing (Digital Media)

    University of Portsmouth

  • 3 years and 9 months, Oct 2001 - Jun 2005

    Marketing management

    AGH University of Science and Technology


  • English


  • Polish

    First language

  • German



Business Contacts


Digital Marketing
Digital strategy
Online Marketing
Online advertising
Display Advertising
Social Media Marketing

Browse over 20 million XING members