Pawel Jacykiewicz

• Improving digital marketing performance across SaaS, Education and eCommerce for clients like: ChannelAdvisor, Unblu, Leadiro, Yoco, UnbrokenDesigns, Ashridge Executive Education • Managing campaigns across Google Ads, LinkedIn and Facebook focusing on main KPIs • Advising clients on website and landing page implementation for best user experience and conversion rate optimisation

• Managed and mentored team of specialists responsible for SEO, SEM and SMM • Responsible for performance budget across Google, Social Media and Affiliate of over $3.5m • Reached 40%+ YOY growth in lead generation across all SEM, SEO, SMM and affiliate and over the course of 5 years increased sales driven by online by 500% • Hosting regular training sessions with regional marketing managers, share knowledge and education them on best practices

• Full development and creation of Paid Search accounts across 6 global regions, 25+ markets and 4 products • Successfully centralized PPC campaigns across search and social media channels • ROI and lead gen increase in ASIA and LATAM by successful utilising the Google Display Network and implementation of local language campaign • Decreased overall CPL by working on increasing CR of landing pages, increasing QS and decrease of avg. CPC - managed to increase QS from 2 to 8 for core terms

• Managed high-profile Google Ads accounts like: LG, Land Rover, Jaguar, Ford, ITV, Nestle with budgets of over £3m per year • Successfully improved performance of ITV client - decreased CPC by 57%, increased traffic by 243% and increased overall ROI by 48% • Responsible for development and optimisation of clients' paid search accounts across Google, Yahoo! and Bing • Working with Land Rover and Ford on B2C and B2B strategy