Peter Dornsife

Develop knowledge transfer strategy and lead North American execution following Novartis joint venture. Guide new company through data discovery and transfer process associated with multiple site closures and significant headcount reductions.

Direct operational activities to ensure alignment around critical business objectives. Ensure resolution and appropriate escalation of business issues. Lead marketing’s implementation of company-wide strategic initiatives. Develop and implement processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the operations and output of the Marketing function.

Led cross-functional corporate integration for newly acquired non-prescription skin health business.

Directed a marketing team of 19 professionals including six direct reports to deliver Oral Care portfolio sales of over $500 MM including three of top ten toothpaste SKUs.

Headed ongoing US recovery plan for company's largest global brand. Directed team in the development of strategy, new product launch plans, innovation opportunities, advertising, and promotions.

Led worldwide marketing capability program from London headquarters. Drove organizational change through the development and global introduction of marketing capability programs.

Directed commercial strategy and tactical efforts for Dr. BEST toothbrush franchise in Germany, Austria, and Switzerland. Chaired international toothbrush team responsible for worldwide development, assessment, and commercialization of new product opportunities.

Marketing