Peter Durben
Skills
Timeline
Professional experience for Peter Durben
Unlocking Value: Maximizing Dyson owners' lifetime value across the DACH cluster through innovative strategies and exceptional experiences. CRM Strategy: Steering CRM initiatives and nurturing an owner-first mentality, collaborating across teams in EMEA for success. Data-Driven Mindset: Leveraging analytics and KPIs to drive customer-first solutions in the digital landscape.
- Evangelizing an Owners First strategy across the Dyson DACH organization - Leading a data-driven full funnel Owner / Customer Experience strategy across the core customer lifecycle touch points and channels - Defining and executing Owner / Customer Experience related projects for the Dyson DACH markets
- Soocial Media // Paid & Owned & Earned - CRM / Email Marketing // Acquisition & Care - Owner Experience // Social Customer Service & Review Management
- Paid // Campaign & content management - Owned // Building & scaling channels and content - Earned // Influencer Marketing & User Generated Content - Care // Social Customer Service & Community Management
- 3 years and 2 months, Feb 2011 - Mar 2014
Studentische Hilfskraft
MEDIA ECONOMICS
Beratung Social Web und Marketing Kreative Betreuung online Social Media Pflege Markenentwicklung und -gestaltung
Educational background for Peter Durben
- Current 11 years and 11 months, since Mar 2014
International Marketing and Media Management
Rheinische Fachhochschule Köln
- 3 years, Mar 2010 - Feb 2013
Media Management
Rheinische Fachhochschule Köln
Markenentwicklung und -gestaltung
Languages
German
First language
English
Fluent
French
Basic
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