Peter Durben

Unlocking Value: Maximizing Dyson owners' lifetime value across the DACH cluster through innovative strategies and exceptional experiences. CRM Strategy: Steering CRM initiatives and nurturing an owner-first mentality, collaborating across teams in EMEA for success. Data-Driven Mindset: Leveraging analytics and KPIs to drive customer-first solutions in the digital landscape.

- Evangelizing an Owners First strategy across the Dyson DACH organization - Leading a data-driven full funnel Owner / Customer Experience strategy across the core customer lifecycle touch points and channels - Defining and executing Owner / Customer Experience related projects for the Dyson DACH markets

- Soocial Media // Paid & Owned & Earned - CRM / Email Marketing // Acquisition & Care - Owner Experience // Social Customer Service & Review Management

- Paid // Campaign & content management - Owned // Building & scaling channels and content - Earned // Influencer Marketing & User Generated Content - Care // Social Customer Service & Community Management

Beratung Social Web und Marketing Kreative Betreuung online Social Media Pflege Markenentwicklung und -gestaltung

Markenentwicklung und -gestaltung