Petra GERBER

Lead digital activities for six B2C brands of ARTDECO cosmetic Group. Directly manage team of 15+ people organized in four teams (websites/e-commerce, social media, paid media, content production). Brands include: ARTDECO, Claudia Schiffer Make Up, MISSLYN, Make Up Factory, ANNY and BeYu.

- Developed and started implementing social media content strategy - Developed and started implementing platform strategies for www.pinterest.com/swarovski and www.Instagram.com/official_swarovski - Manage daily social media platform operations for Swarovski Consumer Brand (publish international and local content, drive engagement, manage community) - Create guidance for international sales organization - Support sales organization for daily local activities and longer-term developments

> Define global Social Media Strategy > Manage operations of global social media activities, e.g. on www.facebook.com/MercedesBenz > Increase reach and engagement across all platforms

Event Manager of international press conferences (NAIAS, Geneva, NYIAS, China, IAA, Paris, TMS) & media programs (photo shoots, press drives ...) for Mercedes-Benz, smart, Maybach & AMG passenger cars. Located at Mercedes-Benz Press department at Daimler AG headquarter in Stuttgart (Germany).

Focus on Business Ethics definition & implementation, internal communication as well as development of supporting corporate IT applications. Located at Daimler AG headquarter in Stuttgart (Germany).

Assignments in Communications, Sales, Logistics, Controlling (each approx. 3 months, total duration 19 months)

Individual master project „Maximize RoI of Social Media Marketing Activities (focus: luxury & fashion companies)“, http://www.sdabocconi.it/en/mba_and_master/mafed/

Diploma thesis “Think globally-act locally: Opportunities of global corporate communications shown at the example of DaimlerChrysler in Latin America”, http://www.dhbw-stuttgart.de

Scholarship from Congress-Bundestag Youth Exchange Program http://www.usagermanyscholarship.org/