Phil Olivieri

Independent consultant providing enterprise customer strategy to corporate organizations and professional service providers. Services include CRM thought leadership in customer strategy, customer insights, customer analytics, customer research, and enabling technologies.

Reporting to the CMO Home Services, responsible for CRM/CEM strategy and enabling technology roadmap; customer analytics; database operations; CSAT (NPS) program execution, KPI reporting & analysis; insight & innovation; market research; competitive intelligence; and business intelligence; directed a team of 8 staff.

Reporting to the VP Marketing, responsible for CRM business strategy, enabling technology roadmap, customer retention, customer analytics, customer insight, customer research, and corporate special projects.

Reporting to the SVP Marketing, responsible for CRM business strategy and enabling technologies, customer strategy, customer insights, customer analytics and database operations; directed a team of 15 staff.

Reporting to the VP Marketing, responsible for CRM business strategy and enabling technology roadmap, database marketing, customer analytics, customer insights, market research, business intelligence and competitive intelligence functions; directed a team of 15 staff.

Reporting to the Managing Director, responsible for leading client engagement discoveries in the collection, assimilation and interpretation of business information in order to improve marketing efficiency and operational performance and maximizing client and shareholder value.

Reporting to the Senior Director, responsible for leading the Canadian direct response division for the sales of all proprietary data, database and analytical products and services for key corporate accounts.

Reporting to the SVP Marketing, responsible for manaing all database marketing activities, projects and initiatives for Rogers Cable & Rogers Hi-speed Internet Sales & Marketing departments and in support of customer acquisition and customer retention programs.

Reporting to the President, responsible for strategically planning and directing all clients' database marketing portfolios in business-to-consumer and business-to-business industries.

Reporting to the SVP/Managing Director, responsible for providing database and loyalty marketing subject matter expertise and recommendations on all new and existing client engagements.

Reporting to the President, responsible for all sales, marketing and direct response production operations for key corporate accounts across several verticals and client account management activities for database-driven loyalty/frequency marketing programs.

Reporting to the President, responsible for all sales, marketing, and client account management for key corporate and government accounts.

Reporting to the General Manager, responsible for all sales, marketing and client account management for key corporate Canadian and U.S. accounts engaged in direct mail marketing.

Marketing, Economics