Philine Beatrice Bünemann

Employee, Senior Brand Marketing Manager, Home Shopping Europe GmbH

Degree: Master of Science, Cass Business School, London

München, Germany



Professional experience for Philine Beatrice Bünemann

  • Current , since Oct 2020

    Senior Brand Marketing Manager

    Home Shopping Europe GmbH

  • Current , since Nov 2018

    Senior Customer Centricity Manager

    Home Shopping Europe GmbH

  • 4 months, Mar 2018 - Jun 2018

    Senior Consultant


    Helping brands find better ways to grow, improving impact and reputation through: - Sound branding and go-to-market strategies - A deeper understanding of what drives ROI and brand value - Compelling visual identities, branded environments, and customer experiences - Engaging digital strategies and customer experiences - Enhanced brand management, marketing, and innovation capabilities - New products, services, and experiences

  • 2 years and 7 months, Sep 2015 - Mar 2018



    Worked in multi-disciplinary teams on 10+ consulting projects across three different continents and various industries: Experience gained in the following areas: - Brand strategy and activation - Brand architecture, portfolio and migration - Brand tracking & monitoring - Customer experience and digital strategy - Growth & go-to-market strategy - Employee engagement - Market & customer insights and opportunities - New products, services & experiences and innovation management

  • 3 months, Mar 2014 - May 2014

    Consulting Intern


    Prophet is a global management consultancy focusing on 3 primary areas: creating relevant brand and customer experiences, driving accelerated growth strategies and leveraging digital as a transformative force

  • 5 months, Mar 2012 - Jul 2012

    Marketing Intern Brand Building Household Cleaners D-A-CH

    Unilever Deutschland GmbH

    - Project leader for a product-launch in Germany: conducted qualitative market research, constructed the input for Bases II, supervised claim workshops, created artwork and prepared the trade story - Actively involved in managing a product re-launch in DACH - Part of a team responsible for a website re-launch in DACH - Organized a sticker promotion - Supported day-to-day business e.g., listing argumentations, market, product & competitor analyses, monitoring and post-launch-evaluations

  • 1 year and 1 month, Mar 2011 - Mar 2012

    Vorstandsamt als Ressortleiter Beratung & Veranstaltung

    MTP- Marketing zwischen Theorie und Praxis e.V. Münster

    MTP is an independent student association that seeks to enrich coursework and programs in marketing at Universities in Germany Executive Board Member (March 2011 – March 2012): elected to the Board by other members of the organization. Served as Head of Department for Consulting and Events. Responsible for acquisition, organization, implementation and accompaniment for events, workshops, lectures and consultancy projects

Educational background for Philine Beatrice Bünemann

  • 1 year and 1 month, Sep 2014 - Sep 2015

    Marketing Strategy & Innovation

    Cass Business School, London

    Graduated with Distinction Master thesis on the subject of 'the Quantified Self' Marketing Strategy Brand Management & Communication Strategies Digital Marketing & Social Media Consumer Behaviour Research Design, Customer Insights Product Innovation Management Strategy Luxury Marketing

  • 6 months, Jul 2012 - Dec 2012


    Universidad de Chile, Facultad de Economia y Negocios

    Semester abroad with courses in international Business, Finance, Human Resources, Marketing Research

  • 3 years and 5 months, Oct 2010 - Feb 2014


    Westfälische Wilhelms-Universität Münster

    Major: International Management, Finance, Business Co-operation Bachelor thesis: Opportunities and Challenges in Cooperative Brandings - a Comparative Analysis of Options


  • German

    First language

  • English


  • Spanish



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