Ping Solfrank Wong

Senior Operations Manager at Heyworld GmbH: 100% Lufthansa Cargo Cross Border eCommerce logistics subsidiary. End-to-end parcel delivery solution.

-Integration of suppliers know-how in the projects, worked closely with project management and product development teams on cost design. -Determine the target costs and ratio potentials for purchased parts and negotiate with the procurement team in China and US. -Develop PPV and cost savings strategies and KPIs -Work with the Chief Operation Officer (COO) and Vice President (VP) Supply Chain on the identifying and implementing the Global Supply Chain and procurement strategies in China and US

-Formulated international branding and ranking strategies, outlined university-wide reports on university’s strategic focuses and came up with implementation plans -Oversaw the Sponsorship Scheme for Targeted Strategic Partners and worked with renowned overseas partners Achievements: Played a key role in securing HKUST’s top ranking in global universities ranking in terms of numbers of global partners and key collaboration contracts.

Achievements: Settled the Intellectual Properties issues between different stakeholders and the HKUST-MIT Research Alliance Consortium was well received by the public and received more than 30 applications. More than 50M HKD ITF funding was received from the Hong Kong Government

Achievements: Successfully delivered two global product training to the regional colleagues and worked closely with cross functions team on the research thesis which was reserved for the company for future use.

- Coordinated professional training courses in the aspects of economic, finance and social programs for executive government officials, state-owned and private companies’ CEOs in Nansha, Guangzhou -Coordinated frequent contacts and public relation events with the universities in Mainland

- Coordinated with more than 55 overseas and local exhibitors in the annual European Higher Education Fair (EHEF) and pursued effective promotional objectives with the German, Finnish, French and Swedish Consulate Generals and the European Commission in Hong Kong - Reviewed, implemented and managed marketing communication plans such as the EHEF, press conferences and receptions events - Managed international promotional events (over 150 participants), regular cocktail receptions and networking event

- Identified targets, developed market-driven strategies and control plans for new products e.g. celebrities’ stylists’ book, cook books… - Planed and developed effective sales activities for target segments aiming to recruit new customers and retain loyal customers - Conducted and analyzed primary marketing researches on customers such as group interviews and store visits and gather secondary data - Initiated and implemented sales & marketing plans to boost up the sales

Logistic and Supply Chain Management, Marketing

German-Chinese Translation German Language & Cultures

- Structure of the European Union, European Economic and Politics - Chinese Language, Literature and Cultures