Polina Davletshina

Full ownership of the blog from research to publication & promotion. Visuals designs (Figma) & landing pages creation (Webflow). Owned the transfer of CMS from WordPress to Webflow & StoryChief. Improved the product & content newsletter. Planned and optimised new content by analysing SEO metrics and search traffic analytics using Google Analytics & SEMrush. Improved messaging of pages through meta titles & descriptions to optimise SEO. Created ebooks, templates and guides.

Managed the on-going development of CRM (HubSpot). Implemented a live chat on the website. Tracked the progress of gaining new leads. Researched competitors’ websites, supported backlink campaigns & expanded reach through syndication channels. Organised photo shoots and created film content using iMovie. Optimised creative content, landing pages and marketing messaging. Managed website CMS, analysed website and social media performance.