Praveena Naveen

Responsible for building relationships and driving Cree product and business strategy within our EMEA channel partners - eg. Arrow, MSC, Anglia. To assess channel partners’ strengths & weaknesses and develop appropriate programs to maximize channel partner’s marketing and technical resources to increase Cree revenue.

I maintain relationships with key product, commercial and business managers within the EMEA customers\ businesses which helps me to develop new product proposals based upon the Voice of the Customer and to develop commercial agreements and handle annual contract negotiations with the customer. Furthermore, I am also involved in activities such as developing and maintaining the brand image of the memory products and providing commercial support to assist in the customers\ market competitiveness.

The balanced scorecard is a management system (not only a measurement system) that enables organizations to clarify their vision and strategy and translate them into action. It provides feedback around both the internal business processes and external outcomes in order to continuously improve strategic performance and results.

Worked on a wide range of Marketing tasks involving 8/16/32-Bit Microcontrollers in Industrial Multi-Market domain which is proving to be highly successful in today’s market situations, planning for both quantity and price aspects for the various product types to be marketed by Infineon during the next 18 months, creation of Product Briefs, Fighting Guides, SWOT Analyis for the microcontrollers developed by Infineon, creation of Road Maps for Infineon’s next generation microcontroller products.

Worked on an extensive range of memory products with main focus on SD cards, MMC cards and USB sticks. Detailed analysis and finalization of the compliance list of these memory products which becomes the benchmark of Infineon’s SD/MMC card and USB flash compatibility to world-class customers like Nokia, Sandisc, Panasonic, Toshiba etc.

Responsible for a wide range of consumer financial services, including credit, payments, asset management, insurance, and advice. The job involved sanctioning and documentation of personal loans for consumer products and maintaining the logistics of all documents required for the purpose of Securitisation of loans by the company with Citicorp Finance.

IC System Design, Project Management, Software Engineering, Solid State Electronics, Industrial Robotics, Real Time Systems, Analog Devices, Industrial Process Control