Pravin James Corera

• Taking digital briefs (SEO, micro site, website, intranet, rich media banners & mailers) to develop scope, cost and timeline estimates. • Coordinate with IA/Design/Development team (Int. & Ext.) to ensure execution stays in alignment to the brand strategy and UX guidelines. • Develop presentations for client review and approval between project phases. • Review performance data to draw inferences & recommend optimization keys.

• Manage Display, Search (Google AdWords), Social (Facebook & LinkedIn) & EDM Campaigns. • Media Buying Negotiation with Publishers & Ad-networks/aggregators. • Manage Rich Media creative development and third party ad serving process for using serving-platforms like Sizmek & DCM. • Analyse and present quarterly digital campaign outcome using analytical tools like Sizmek and Lead Management System. • Perform periodical research on competitor strategy using Vizisense (Komli’s product).

• Taking digital briefs to communicate it to project managers. • Ensure the project managers keep up to the planned CPA and deliver quality output. • Develop bug report after testing the staging link on multiple browsers. • Manage data updates on SharePoint (CMS) & Static HTML based pages.

Digital Interactive Marketing, Information System & Databases, Integrated Communication Planning, Search Marketing & Web Analytics, Integrated Strategic Positioning & Web Technologies.

Marketing Management, Project Management, Media & Business Communications, Strategic Media Planning and New Media Production.

Graphic Designing, Printing & Publication, Photography, Advertising, Media Culture & Society, Television & Multimedia Production.