Priiya Rao

Brought about record high student recruitment in the pilot project at GISMA Business School in a working student role and conducted audits of the admission processes across Global University Systems (GUS) in a team effort to iron out admission process issues within the system. *Drove student referral program for increased word of mouth intakes resulting in a 200% achievement of targets. *Facilitated onboarding of agencies for student recruitments in India and Germany.

As part of the Executive Leadership team brought about complete turnaround of an under-performing sales team of 5 managers, set higher expectations & instituted individual accountability resulting in 120% revenue increase in 3 years. *Delivered 140% of the USD 40 million team annual targets YOY. *Brought about 100% ERP usage within the department for accuracy of data reporting.

Direct sales and business development functions, including new product rollouts, key account management, customer relationship development, conducting brand educational campaigns for client's front line staff and contract negotiations. Consistently developed strong, sustainable relationships with external partners and executive decision makers of Fortune 500 client companies. Delivered 100% of the USD 11 million personal annual targets YOY.

As a Sales and Marketing function lead revived operations on the verge of bankruptcy to a turnaround success story for the flagship hotel through exceptional teamwork. *Orchestrated a retention strategy with department heads and brought about reduction in customer turnover by 30%. *Redefined the target market and repositioned the brand for niche market penetration.

Led sales team of two and set up the first Regional Sales office for the company. Solicited and secured large accounts like IBM, Cisco and Oracle for approximately USD 3 million per year. Developed market data through extensive Business Development and Market Research activities.

• Key account management of top multinational corporations and embassies in Bangalore listed as National accounts. • Responsible for driving residential group movements into the regional hotels pan India. • Conducted business development in the areas assigned through field sales. • Closely monitored business flowing into Marriott hotels through various channels of distribution and corporates.

• Trainer (Personality Development Program Trainer) at Amity School of Hospitality. • Taught and mentored students of B.Sc. Hotel Management and MBA (Hospitality) on subjects like Organisational Behaviour, Human Resource, Sales & Marketing and CRM

• Key account management of multinational corporations and public sector undertakings in New Delhi and Gurgaon territories • Part of the unit sales team and responsible for driving residential group movements into the hotel. • Responsible for business development and key account management • Brought about a complete turnaround in the Public Sector banks through strategic sales and marketing initiatives with the Banking association by leveraging the hotel loyalty program.

• Responsible for Key account management of top multinational corporations and embassies in New Delhi • Responsible for driving residential group movements (MICE) into the regional hotels pan India. • Closely monitored business flowing into the hotel through various channels of distribution.

Worked as a Banquet Sales executive • Responsible for compilation of banquet and conference pricing strategy • Brought about tie ups with wedding planners and event management firms to promote hotel for large events. • New business development, Strategic account management & client relationship management • Responsible for Creation, execution and delivery of social as well as corporate events.

Digital Strategy, Data Visualisation and Interpretation, Strategic Marketing, Mastering Metrics, Data handling and Decision Making and International Marketing.

Business Analytics

Human Resource Development, Organisational Behaviour, Sales and Marketing and Business Administration

Political Science, Sociology, History

Front Office, House Keeping, Food & Beverage Service and Food & Beverage production and ancillary department studies in Sales & Marketing, Finance and Human Resource Department