Mag. Pushparaj Vijayakumar shanthi

Handling Distributors with 3 DSO with Primary of 62 Lakhs and Secondary market of 62 Lakh with 325 Outlets Responsible for Chennai South Market for Outer Wear Sports Category with 3500 SKU Responsible for EBO and General Trade Secondary in ND/WD/BILLERS KRA Ensure Width and Depth Increases with in my Territory Daily Market Visit as per PJP for Managing Secondary to Outlets and for New Product Penetration Ensure Shelf Space is Occupied and Visibility is Created at Outlets

Responsible for managing 3 Distributors and 16 DSE with Monthly Secondary of 7 million with 500 Outlets Drive to Increase CMS and RMS by increasing Net adds and High Denomination Recharges MOM Maintain primary norms, secondary placement, growing and Creating treasury sales MOMl Establishing new outlets to increase visibility, market share and product reach to Customers Explain the retailer on customer benefits and retailer benefits of the product, comparing with competitors

Responsible for managing 3 Distributors and 12 FSE with monthly turnover of 30 million with 700 Outlets Drive to Increase CMS and RMS by increasing Net adds and High Denomination Recharges MOM Billing primary, secondary placement, growing and Creating treasury sales MOM Monitoring and implementing push and pull strategy Responsible for Bill cut and Throughput Penetration

Responsible for segmenting, targeting and positioning the brand Cold calling to architects, project managers, retailers, consultants, contractors, Under Construction buildings to generate Sale Providing detailed USP of product & service comparing with market competitors to win projects Cross sell and Up sell of products to generate Incremental revenue Developing quotation as per BOQ for supply & apply and follow up

Cold calling to the Targeted Audience – Builders, Architects, Under Construction and Construction Sites Oversaw monthly booking and closing of site and value Pitching products based on clients requirement which meets budget Identifying areas to cross Sell and up Sell of Products Acquiring customers into consultative talk to reach win-win situation Continuous followup and negotiate on potential prospects Handling customers grievances in ongoing & completed sites