Rachel Harris

Oversee all CRM functions, provide a high level of service and consumer experience and capture data across all key touch-points of the business. Maximize consumer retention, therefore, enabling the business to achieve its consumer base targets. Consistency in data-driven decision making and strategy formulation within the CRM department and in CRM campaigns and programs. Lead the department in the formulation of CRM strategies and ensure they align with the business’s objectives.

Planning and delivering CRM strategies to encourage customer retention and customer loyalty. Monitor and maximise customer lifetime value strategies ensuring maximum profitability. Ensuring CRM strategies work seamlessly across the organisation and captures all required information at key points in the customer life cycle. Working closely with all departments to ensure the CRM works effectively for all aspects of the company.

Editor (Sales & Marketing) working within the automotive industry in Germany.

Managing marketing mailings for UK, US and COM markets.

Account Executive - Support the National Key Account Managers in optimising sales revenue opportunities through a structured approach within the leisure industry. Support the management of the relationships with clients to maximise the delivery of core revenue opportunities to agreed targets through execution of best practice account development and management processes. Duties involve reporting to clients, preparing proposals, delivering presentations, developing implementation plans and report analysis.

Assisting the Sales and Marketing team to help it to achieve its targeted positioning, aims and objectives as well as providing support to facilitate the execution of marketing plans. Other duties included assisting the broader sales team, coordinating events and functions, coordinating printing and merchandise inventory management, assist in proofing new collateral and managing print runs, client and public website audits and maintenance of Central Sales Calendar.

Selling advertising space, contacting/meeting/pitching to potential advertising clients, maintaining relationships with current advertising clients, liaising with clients regarding artwork/advert design, chasing artwork during copy deadline.

Working with a range of clients - restaurants, authors and charities. PR & marketing duties included writing & issuing press releases, recognising press opportunities, arranging and coordinating events, arranging advertising schedules for clients. Fundraising duties included making applications to charitable trust and corporate companies, building/maintaining relationships with previous donors through updates, visits & events, implement various PR strategies to help raise charity profile.

Engish language, linguistics, journalism, communication, media.