Rahul Agarwal

- Development of group-wide strategy, standards, principles, and processes for all online channels as well as the implementation in the subsidiaries - Defining guidelines for and maintaining of social media presence of Trenkwalder Group - Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising - Development of the Online marketing expertise and upskilling of internal employees, by training, knowledge management, best practice transfer via manuals etc.

- Development & implementation of international social media strategy - Coaching the local marketing-teams in different countries - Installation and optimisation of online marketing and social media campaigns - Conception and controlling of different digital marketing projects - Development of relevant content for social networks - Conception of innovative social media campaigns & apps - Monitoring, analysis and reporting for performance marketing KPIs

- Carried out technical and editorial audits of digital assets of an international media corporation & a German insurance giant - Analysed and benchmarked digital content with clearly defined Content Marketing recommendations for a client in medical and pharmaceutical sector - Developed a consumer identity management strategy for an international consumer goods manufacturer - Organized and conducted SEO & analytics coaching internally & well as for the clients in different business sectors

- Creating online content - Working on SEO tools like Google Adwords, Webmasters, Google Analytics - Create weekly online SEO analysis report and present it to the management. - Contacting businesses/blogs/individuals in order to increase sales. - Social Media Marketing

Analyzing Indian beverage market and striking sustainable partnerships. I am also a single point of contact for the Indian media and also other stakeholders based in Asia. I am responsible for creating online blog content and marketing it on different online platforms.

Crafted blue ocean strategies and analyzed their market in China. I forecasted and developed sustainable strategies for their future business in China according to the government’s 12th five year plan. I used business tools like SWOT, Porter’s six forces, strategy canvas and so on.

Created management presentations and helped them planning the global license balance. I made software license tracking tools for emerging economies like India, Brazil, Africa etc. to help them understand their current market status & need of licensing.

Raised money from the market and bought business in terms of partners and funds needed to sustain in the market, built sustainable partnerships and worked with clients like TED and other national players in India.

-Facilitated International HR Program. -Ran a national project called "Colors to the World". -Organized a corporate event called "Annual Stakeholders Dinner" -Handled the Annual Recruitment AIESEC in Jaipur 2009 and lead the team of 10 different individuals.

Advance Power & Negotiations, Business Strategy, Project Management

Managerial Communications & Negotiation Skills, Innovation and Entrepreneurship, International Marketing

Business Economics, Entrepreneurship & Small Business, Oracle Lab, International Trade & Business, Legal Aspects of Management, Business Communication, Accounting, Organizational Behavior, Principles of Marketing