Ralf Groh

Following HP’s centralization of EMEA Print functions to Barcelona, I am very grateful for my time with HP - happy and free to consider my next move once I will have left HP in 2020. Since I am very open in any direction, please do get in touch, if you have ideas for collaborating in the future.

Print and Solutions Marketing EMEA Restructuring region and country teams to refocus on the Print business. Preparing for and managing through the largest company separation in technology ever. Successfully introducing Instant Ink to 4 countries - one of the fastest growing internet services of all times - with a combination of innovative in-store and micro targeted native digital + social media Launching "Reinvent business printing" across all markets, exceeding expectations

Printing, Solutions and Personal Systems EMEA Driving record share for Commercial PCs with innovative marketing Re-energizing commercial Print Creating and implementing content marketing strategy as backbone for lead gen and nurturing Marketing and co-marketing automation for commercial channels

Imaging and Printing Group EMEA Redesigning and implementing new Business Management Framework Establishing Marketing Operations as a services platform with off-shore analytics and creative services Integrated HR and financial planning processes Establishing strengths based leadership culture - Trained Strengthsfinder(R) Champion

Imaging and Printing Group EMEA Customer Insights Market Insights Return on Marketing Invest (ROMI) modelling Developing a CRM strategy across Marketing, Sales and Support leveraging the multi touch HW/Supplies printing customer lifecycle

Supplies Sales and Marketing for Germany End to end business management for >1B$ - balanced scorecard including contribution to HW sales - Consumer and commercial channels as well as Enterprise and Government sales - Product Marketing, Marcom, Events, Trade and Channel Marketing Innovations led share growth and competitive differentiation Led the print business from a downturn back to growth coordinating across all teams in Germany, transforming the organization and collaboration.

Consumer PC and Appliances Germany Successful Relaunch of HP Consumer PCs in Germany - leveraging strong partnership with MSH and other major retailers - Convenience retail growth through partnership with Medion Continued growth of personal storage category in retail Introducing Personal Digital Assistants and "Smart Phones"

Information Storage Products - various positions Sales and Marketing Manager Germany - Consumer and Commercial Channels, OEM - Developing new categories (CD-writer) and convenience channels OEM Manager Continental Europe European OEM Sales - Business extension to China, Taiwan, USA for Telco Industries - Global account management - Disk Drive business exit management - Led transition to HP Europe (legal, supply chain, tax and financial)

Technical Computing Sales to newly recruited resellers

Managing Director Engineering Service Provider to the Printing and Telecom Industr