Ralf Groh

Angestellt, Garden Leave, HP Deutschland GmbH

Bad Homburg vor der Höhe, Germany

Skills

Strategy
Business Strategy
Sales strategy
Product Marketing
Product Management
Change Management
Business Solutions
Cross-Cultural Management
Partner Management
Outsourcing
Business Development
B2B
B2C
CRM
Multi-Channel-Marketing
Business Planning
Competitive Analysis
High Performance Teams
Digital Transformation
Programmatic Media
Content Marketing
Offshoring
Marketing Automation
Marketing operations
Innovation Management
Management

Timeline

Professional experience for Ralf Groh

  • Current 5 years and 6 months, since Nov 2018

    Garden Leave

    HP Deutschland GmbH

    Following HP’s centralization of EMEA Print functions to Barcelona, I am very grateful for my time with HP - happy and free to consider my next move once I will have left HP in 2020. Since I am very open in any direction, please do get in touch, if you have ideas for collaborating in the future.

  • Current 9 years and 3 months, since Feb 2015

    Head of Marketing

    HP Inc.

    Print and Solutions Marketing EMEA Restructuring region and country teams to refocus on the Print business. Preparing for and managing through the largest company separation in technology ever. Successfully introducing Instant Ink to 4 countries - one of the fastest growing internet services of all times - with a combination of innovative in-store and micro targeted native digital + social media Launching "Reinvent business printing" across all markets, exceeding expectations

  • 3 years and 2 months, Jun 2012 - Jul 2015

    Director Commercial Marketing

    HP Inc.

    Printing, Solutions and Personal Systems EMEA Driving record share for Commercial PCs with innovative marketing Re-energizing commercial Print Creating and implementing content marketing strategy as backbone for lead gen and nurturing Marketing and co-marketing automation for commercial channels

  • 1 year and 10 months, Sep 2010 - Jun 2012

    Director Strategy and Planning

    HP Inc.

    Imaging and Printing Group EMEA Redesigning and implementing new Business Management Framework Establishing Marketing Operations as a services platform with off-shore analytics and creative services Integrated HR and financial planning processes Establishing strengths based leadership culture - Trained Strengthsfinder(R) Champion

  • 1 year and 10 months, Nov 2008 - Aug 2010

    Director Market Insights and Planning

    HP Inc.

    Imaging and Printing Group EMEA Customer Insights Market Insights Return on Marketing Invest (ROMI) modelling Developing a CRM strategy across Marketing, Sales and Support leveraging the multi touch HW/Supplies printing customer lifecycle

  • 6 years and 5 months, Jun 2002 - Oct 2008

    Director Supplies

    HP Inc.

    Supplies Sales and Marketing for Germany End to end business management for >1B$ - balanced scorecard including contribution to HW sales - Consumer and commercial channels as well as Enterprise and Government sales - Product Marketing, Marcom, Events, Trade and Channel Marketing Innovations led share growth and competitive differentiation Led the print business from a downturn back to growth coordinating across all teams in Germany, transforming the organization and collaboration.

  • 2 years and 1 month, May 2000 - May 2002

    Business Manager

    HP Inc.

    Consumer PC and Appliances Germany Successful Relaunch of HP Consumer PCs in Germany - leveraging strong partnership with MSH and other major retailers - Convenience retail growth through partnership with Medion Continued growth of personal storage category in retail Introducing Personal Digital Assistants and "Smart Phones"

  • 10 years and 6 months, Nov 1989 - Apr 2000

    Sales and Marketing Manager

    HP Inc.

    Information Storage Products - various positions Sales and Marketing Manager Germany - Consumer and Commercial Channels, OEM - Developing new categories (CD-writer) and convenience channels OEM Manager Continental Europe European OEM Sales - Business extension to China, Taiwan, USA for Telco Industries - Global account management - Disk Drive business exit management - Led transition to HP Europe (legal, supply chain, tax and financial)

  • 2 years and 11 months, Dec 1986 - Oct 1989

    Sales Engineer

    HP Inc.

    Technical Computing Sales to newly recruited resellers

  • 3 years and 1 month, Nov 1983 - Nov 1986

    Co Founder

    EnfaBiTec GmbH

    Managing Director Engineering Service Provider to the Printing and Telecom Industr

Educational background for Ralf Groh

  • 5 years, Oct 1981 - Sep 1986

    Electrical and Computer Engineering

    RWTH Aachen University

Languages

  • German

    First language

  • English

    Fluent

  • French

    Basic

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