Raluca Bujoreanu

I am analyzing the overall effectiveness of the marketing activities and determining ways to increase the conversion of the monetization funnels (website, campaigns, product lifecycles). Creating business cases and KPIs for each campaign. Planning and executing the online campaign calendar, which targets events, different user groups and countries. Collaborate with the agency to create integrated campaigns (emails, product in-messaging, SEM campaigns, landing pages).

- Project management, implementation, optimization and reporting for integrated marketing campaigns, that included both inbound and outbound marketing strategies like: Email Marketing, Google Adwords, Display Advertising, Social Media Marketing - Email marketing for a 7 digits customer database - A/B testing and conversion optimization - Brand management on-site

I started building from the very beginning the corporate image of companies in our group: NewHOST (WebHosting) and Adnet Telecom (Telecom). I was also involved in online marketing projects for other companies in the group: Ciao.ro, Macro Agency, Sky Bar. I reconstructed the company’s website and implemented a strategy that used a various range of online marketing tools (Google Adwords, Display Advertising, Online PR, Email marketing, Social Media, SEO, SEM, SEA).

I created and implemented the online marketing strategy for mostly each client of the agency, meeting their goals. I have worked both for international clients, like GSK and Tuborg and for over 50 other local clients. I built and aligned the digital strategy and tactics with the ATL, BTL & PR plans, to ensure 360 degrees communication on the project. The communication plans included, by case: Display Advertising, Social Marketing, PPC, SEO, SEM, online PR, Email Marketing.

Online PR (press releases, shopping guides, blog marketing, e-mail marketing, contests, partnerships and barters), Google Adwords campaigns, monitoring and analyzing the website’s KPI through Google Analytics. Conversion optimisation for e-commerce.

PPC, Display Advertising, Website Analytics, Conversion Optimization, SEO

Marketing Management, Strategic Marketing, European Marketing, Pshychology, Online Marketing, Statistic Models, Pricing strategies, Media, Project Management

Macroeconomics, Microeconomics, Psychology, Finances, Statistics, Research, Advertising, Consumer Behavior, Public Relations, Direct Marketing, International Marketing