Raluca Bujoreanu

Bis 2021, Senior Product Manager, Zalando SE
Berlin, Deutschland

Fähigkeiten und Kenntnisse

internet
marketing
e-mail marketing
google adwords
social media
social marketing
seo
sea
sem
ppc
mobile marketing
google analytics
e-commerce
usability
project management
crm
conversion optimisation
a/b testing
scrum
agile marketing

Werdegang

Berufserfahrung von Raluca Bujoreanu

  • Bis heute 4 Jahre und 2 Monate, seit Juni 2021

    Principal Product Manager

    Zalando SE
  • 2 Jahre und 10 Monate, Sep. 2018 - Juni 2021

    Senior Product Manager

    Zalando SE
  • 2 Jahre und 4 Monate, Juni 2016 - Sep. 2018

    Product Optimisation Manager

    Zalando SE
  • 1 Jahr und 5 Monate, Feb. 2015 - Juni 2016

    CRM & Implementation Marketing Manager

    mybet.com

  • 1 Jahr und 6 Monate, Aug. 2013 - Jan. 2015

    Marketing Segment Manager

    Avira Holding GmbH Germany

    I am analyzing the overall effectiveness of the marketing activities and determining ways to increase the conversion of the monetization funnels (website, campaigns, product lifecycles). Creating business cases and KPIs for each campaign. Planning and executing the online campaign calendar, which targets events, different user groups and countries. Collaborate with the agency to create integrated campaigns (emails, product in-messaging, SEM campaigns, landing pages).

  • 1 Jahr und 6 Monate, März 2012 - Aug. 2013

    Online Marketing Specialist

    NCH Group

    - Project management, implementation, optimization and reporting for integrated marketing campaigns, that included both inbound and outbound marketing strategies like: Email Marketing, Google Adwords, Display Advertising, Social Media Marketing - Email marketing for a 7 digits customer database - A/B testing and conversion optimization - Brand management on-site

  • 2 Jahre und 3 Monate, Jan. 2010 - März 2012

    Marketing & Sales Manager

    Adnet Telecom Group

    I started building from the very beginning the corporate image of companies in our group: NewHOST (WebHosting) and Adnet Telecom (Telecom). I was also involved in online marketing projects for other companies in the group: Ciao.ro, Macro Agency, Sky Bar. I reconstructed the company’s website and implemented a strategy that used a various range of online marketing tools (Google Adwords, Display Advertising, Online PR, Email marketing, Social Media, SEO, SEM, SEA).

  • 1 Jahr und 10 Monate, März 2008 - Dez. 2009

    Marketing Project Manager

    Magenta Advertising

    I created and implemented the online marketing strategy for mostly each client of the agency, meeting their goals. I have worked both for international clients, like GSK and Tuborg and for over 50 other local clients. I built and aligned the digital strategy and tactics with the ATL, BTL & PR plans, to ensure 360 degrees communication on the project. The communication plans included, by case: Display Advertising, Social Marketing, PPC, SEO, SEM, online PR, Email Marketing.

  • 1 Jahr und 3 Monate, Jan. 2007 - März 2008

    Marketing & Sales Executive

    BDR Thermea

    Online PR (press releases, shopping guides, blog marketing, e-mail marketing, contests, partnerships and barters), Google Adwords campaigns, monitoring and analyzing the website’s KPI through Google Analytics. Conversion optimisation for e-commerce.

Ausbildung von Raluca Bujoreanu

  • 3 Monate, Juni 2014 - Aug. 2014

    Online Marketing

    Marketing Motive

    PPC, Display Advertising, Website Analytics, Conversion Optimization, SEO

  • 1 Jahr und 9 Monate, Okt. 2008 - Juni 2010

    Management Marketing

    The Academy of Economic Studies Bucharest

    Marketing Management, Strategic Marketing, European Marketing, Pshychology, Online Marketing, Statistic Models, Pricing strategies, Media, Project Management

  • 3 Jahre und 1 Monat, Okt. 2005 - Okt. 2008

    Marketing

    The Academy of Economic Studies Bucharest

    Macroeconomics, Microeconomics, Psychology, Finances, Statistics, Research, Advertising, Consumer Behavior, Public Relations, Direct Marketing, International Marketing

Sprachen

  • Englisch

    Fließend

  • Französisch

    Fließend

  • Spanisch

    Gut

  • Deutsch

    Gut

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