Raquel Feliu Ruano

• Implemented Iberostate Marketing plan and corporate image in Brazil and The Dominican Republic coordinating marketing and sales local teams • Organized and executed the launch of new luxury residential products • Control aDeveloped and adapted creativity of commercial, advertising and POS • Developed Iberostate relationship with key advertising, Media and PR agencies • Control and launch of the Newsletter and web content • SAP. Budget Management

Managed the China Marketing Plan for Lottusse, being in charge of Lottusse corporate image, budget and partner relationship management. Coordinated PR agencies, corporate events and sponsor relations in Germany and Spain. Created together with the Retail Department the Anual Trade Marketing and Promotional Plan aimed to increase sales, add value to the buying experience, and strengh the relationship with our consumers. Designed a CRM strategy to increase knowledge about our consumers improve their loyalty.

•Managed the portfolio of the Coca Cola brands across the Balearic Islands, being in charge of the advertising campaigns and trade marketing actions •Implemented a new market segmentation plan which stablish a new POS and merchandising management system across all selling channels. Trained, supervise and supported sales force across the Balearic Islands •Negotiated collaborations with business partners, creating and designing Burn/Powerade/Coca Cola special space experiences

•Performed specialized trainings in companies and institutions such as: Management Skills, Marketing Strategy, Conflict resolution, Social Media Management, Market Analysis, Luxury Product Sales Strategies, PR, Branding, Consumer Psychology, Motivation Tools, Negotiation Tools, Presentation Skills, English for Business, Emotional Intelligence, etc

Managed the portfolio of the Diageo brands across all Dufry airport shops in Central and south Europe. Organized and executed trade marketing and merchandising activities/programmes to optimise short and long term sales growth and profitability.Created and implemented customers marketing plan, which aligns with the local needs, brands strategy and commercial interests.Trained and coached Diageo permanent Liquor Consultant.Developed Diageo relationship with key customers for GTME

•Created and developed a strategy to organise a networking event that unified the world of art and branding. •Designed and liaised with various stakeholders in the creation of a sponsor, brand, artist, media, venue proposal and artist dossier. Prepared budget reports. •Matched artist with participating brands so that there was an optimal fit •Worked on on-going projects of Labbrand related to branding, naming and corporate strategy

•Created a monthly internal newsletter “PM Update” for Hewlett Packard Europe, targeted at all product and marketing managers •Implemented the communication flow of HP supplies information channels, trough different newsletters such as Supplies Journal, Wholesaler or Supplyline. •Created collaterals for Pepper AG for the enterprise unit of HP