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Raynald ROGER

Angestellt, Marketing Director, Nissan Nordic Europe
Espoo, Finnland

Fähigkeiten und Kenntnisse

Management
Network activation
Business development
International Relations
Training
Coaching
Sales
Marketing
Business Planning
Communication Strategy
Product Management
Automotive value chain
Business Consulting

Werdegang

Berufserfahrung von Raynald ROGER

  • Bis heute 10 Jahre und 11 Monate, seit Juli 2014

    Marketing Director

    Nissan Nordic Europe

    Head office for Nordic Countries: Sweden, Finland, Denmark, Norway & Baltics. 250 people, 50.000 cars/year - In charge of developing & implementing in the 7 markets both product & communication strategies for the full line up, including P+L responsibility - Marketing teams management: 35 people - Active participation in company´s governance, reporting to Managing Director - Key achievement:  2015 (Forecast) vs. 2013: Market share from 4.0% to 4.8% / Business contribution: + 29%

  • 1 Jahr, Aug. 2013 - Juli 2014

    Product Marketing Manager

    Nissan Europe

    European Head office : 37 countries, 750.000 cars/year Qashqai – 250.000 units/year - Define & implement European marketing strategy - Manage 4 people - Optimize marketing mix on each of the 37 countries - Responsible & accountable for volume, revenue & business contribution - New Nissan Qashqai launch coordination for the 37 European countries - Key achievement: New Qashqai successfully launched in all European markets, Crossover segment leader

  • 2 Jahre und 7 Monate, Jan. 2011 - Juli 2013

    Product Marketing Manager

    Nissan Europe

    European Head office : 37 countries, 750.000 cars/year Electric vehicles – 15.000 units/year - Define & implement European marketing strategy - Manage 4 people - Develop & implement marketing strategy for each product (Nissan LEAF & e-NV200) - Responsible & accountable for volume, revenue & business contribution - Key achievement: Nissan LEAF successfully launched in 24 countries, achieving European leadership

  • 2 Jahre und 4 Monate, Okt. 2008 - Jan. 2011

    Product Marketing Manager

    Nissan West Europe

    Head office for France / Benelux, 250 people, 70.000 cars/year Crossover, 4x4 & Electric vehicle – 44.000 units/year - Manage 6 people - Develop & implement marketing strategy for each product - Define & implement new products launch strategy - Responsible & accountable for volume, revenue & business contribution for each product - Key achievement: Success of launches: New Qashqai/Juke/Murano/4X4 & Electric vehicle project management

  • 3 Jahre und 9 Monate, Jan. 2005 - Sep. 2008

    Sales Network Manager

    Nissan West Europe

    Head office for France / Benelux. 250 people, 70.000 units/year - Define & implement after sales commercial policy towards 145 dealers - Manage 3 distinct field teams, 20 people: 8 Zone Managers / 1 Manager & 6 salesmen / 1 Manager & 4 Process Consultants - Network Customer Quality improvement: - Define action plans to maximize Customer Satisfaction & implement new organisational programs

  • 1 Jahr und 7 Monate, Juli 2003 - Jan. 2005

    Sales Performance Manager

    Nissan West Europe

    North area - Manage 15 dealers to develop operational, sales & financial performances - Achieve regional objectives: 3.500 new car sales - Implement brand marketing & commercial policy - Responsible for the sales force of the area & its operational efficiency

  • 2 Jahre, Juli 2001 - Juni 2003

    Business Unit Manager

    Altran

    European leader in Innovation & Technology consulting, 15.000 consultants - Full Business Unit Responsibility (sectors: Project Management, e-business, Quality) - Key accounts management: Renault, Macif, RTL, Autoliv - Teams project management: Manage a team of 25 consultants, combining various skill levels Managing an average of six projects at a time, length of time between six to twelve months Manage careers including annual performance, salary reviews & training plan

  • 2 Jahre und 6 Monate, Jan. 1999 - Juni 2001

    International Sales Manager

    Renault

    Aftersales in South America, Turkey, Malaysia, Morocco. - Responsible for Parts & Accessories turnover: 1 subsidiary, 5 importers, 300 dealers - Define & implement Sales & Marketing Departments organisations for each local market - Optimize each distribution channel by improving retail strategy - Define 3y mid-term plans, organisation schemes, business plans, recruitment campaigns - Matrix organisation, responsible for the training of 6 local Marketing managers & 5 Sales managers

  • 7 Monate, Juni 1998 - Dez. 1998

    Marketing Assistant

    Renault Argentina

  • 2 Jahre und 1 Monat, Sep. 1995 - Sep. 1997

    Salesman

    Renault

Ausbildung von Raynald ROGER

  • 1 Jahr und 6 Monate, Sep. 1997 - Feb. 1999

    International business management

    La Salle University, Mexico DF

    Double diploma with ICN, Business School, Nancy

  • 1 Jahr und 6 Monate, Sep. 1997 - Feb. 1999

    International business management

    ICN, Business School, Nancy, France

    Double diploma with La Salle University, Mexico

  • 11 Monate, Sep. 1993 - Juli 1994

    Business Administration

    University of Humberside, Hull, UK

Sprachen

  • Französisch

    Muttersprache

  • Englisch

    Fließend

  • Spanisch

    Fließend

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