Raynald ROGER

Angestellt, Marketing Director, Nissan Nordic Europe
Espoo, Finland

Fähigkeiten und Kenntnisse

Management
Network activation
Business development
International Relations
Training
Coaching
Sales
Marketing
Business Planning
Communication Strategy
Product Management
Automotive value chain
Business Consulting

Werdegang

Berufserfahrung von Raynald ROGER

  • Current 12 years, since Jul 2014

    Marketing Director

    Nissan Nordic Europe

    Head office for Nordic Countries: Sweden, Finland, Denmark, Norway & Baltics. 250 people, 50.000 cars/year - In charge of developing & implementing in the 7 markets both product & communication strategies for the full line up, including P+L responsibility - Marketing teams management: 35 people - Active participation in company´s governance, reporting to Managing Director - Key achievement:  2015 (Forecast) vs. 2013: Market share from 4.0% to 4.8% / Business contribution: + 29%

  • 1 year, Aug 2013 - Jul 2014

    Product Marketing Manager

    Nissan Europe

    European Head office : 37 countries, 750.000 cars/year Qashqai – 250.000 units/year - Define & implement European marketing strategy - Manage 4 people - Optimize marketing mix on each of the 37 countries - Responsible & accountable for volume, revenue & business contribution - New Nissan Qashqai launch coordination for the 37 European countries - Key achievement: New Qashqai successfully launched in all European markets, Crossover segment leader

  • 2 years and 7 months, Jan 2011 - Jul 2013

    Product Marketing Manager

    Nissan Europe

    European Head office : 37 countries, 750.000 cars/year Electric vehicles – 15.000 units/year - Define & implement European marketing strategy - Manage 4 people - Develop & implement marketing strategy for each product (Nissan LEAF & e-NV200) - Responsible & accountable for volume, revenue & business contribution - Key achievement: Nissan LEAF successfully launched in 24 countries, achieving European leadership

  • 2 years and 4 months, Oct 2008 - Jan 2011

    Product Marketing Manager

    Nissan West Europe

    Head office for France / Benelux, 250 people, 70.000 cars/year Crossover, 4x4 & Electric vehicle – 44.000 units/year - Manage 6 people - Develop & implement marketing strategy for each product - Define & implement new products launch strategy - Responsible & accountable for volume, revenue & business contribution for each product - Key achievement: Success of launches: New Qashqai/Juke/Murano/4X4 & Electric vehicle project management

  • 3 years and 9 months, Jan 2005 - Sep 2008

    Sales Network Manager

    Nissan West Europe

    Head office for France / Benelux. 250 people, 70.000 units/year - Define & implement after sales commercial policy towards 145 dealers - Manage 3 distinct field teams, 20 people: 8 Zone Managers / 1 Manager & 6 salesmen / 1 Manager & 4 Process Consultants - Network Customer Quality improvement: - Define action plans to maximize Customer Satisfaction & implement new organisational programs

  • 1 year and 7 months, Jul 2003 - Jan 2005

    Sales Performance Manager

    Nissan West Europe

    North area - Manage 15 dealers to develop operational, sales & financial performances - Achieve regional objectives: 3.500 new car sales - Implement brand marketing & commercial policy - Responsible for the sales force of the area & its operational efficiency

  • 2 years, Jul 2001 - Jun 2003

    Business Unit Manager

    Altran

    European leader in Innovation & Technology consulting, 15.000 consultants - Full Business Unit Responsibility (sectors: Project Management, e-business, Quality) - Key accounts management: Renault, Macif, RTL, Autoliv - Teams project management: Manage a team of 25 consultants, combining various skill levels Managing an average of six projects at a time, length of time between six to twelve months Manage careers including annual performance, salary reviews & training plan

  • 2 years and 6 months, Jan 1999 - Jun 2001

    International Sales Manager

    Renault

    Aftersales in South America, Turkey, Malaysia, Morocco. - Responsible for Parts & Accessories turnover: 1 subsidiary, 5 importers, 300 dealers - Define & implement Sales & Marketing Departments organisations for each local market - Optimize each distribution channel by improving retail strategy - Define 3y mid-term plans, organisation schemes, business plans, recruitment campaigns - Matrix organisation, responsible for the training of 6 local Marketing managers & 5 Sales managers

  • 7 months, Jun 1998 - Dec 1998

    Marketing Assistant

    Renault Argentina

  • 2 years and 1 month, Sep 1995 - Sep 1997

    Salesman

    Renault

Ausbildung von Raynald ROGER

  • 1 year and 6 months, Sep 1997 - Feb 1999

    International business management

    La Salle University, Mexico DF

    Double diploma with ICN, Business School, Nancy

  • 1 year and 6 months, Sep 1997 - Feb 1999

    International business management

    ICN, Business School, Nancy, France

    Double diploma with La Salle University, Mexico

  • 11 months, Sep 1993 - Jul 1994

    Business Administration

    University of Humberside, Hull, UK

Sprachen

  • French

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • Spanish

    C1 (Fließend)

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