Rebecca Bestwick

• Strategize, refine, and implement Apple Search Ads, Meta Ads, and Google Ads campaigns aimed at reaching our B2C customer demographic. • Conduct comprehensive research on consumer behaviors and trends, integrating findings into digital marketing initiatives. • Generate detailed reports and analytics assessing the efficacy of diverse marketing campaigns around overall CAC and ROAS. • Foster teamwork within cross-functional collaboration to generate fresh, inventive growth strategies.

• Strategize, refine, and implement Apple Search Ads, Meta Ads, and Google Ads campaigns aimed at reaching our B2C customer demographic. • Conduct comprehensive research on consumer behaviors and trends, integrating findings into digital marketing initiatives. • Generate detailed reports and analytics assessing the efficacy of diverse marketing campaigns around overall CAC and ROAS. • Foster teamwork within cross-functional collaboration to generate fresh, inventive growth strategies.

• Developed and implemented SEO strategies, resulting in a 258.59% increase in keyword rankings, a 45.43% increase in impressions, and a 51.2% increase in site traffic. • Led initiatives related to organic social media marketing, resulting in a 15.8% increase in engagement. • Assisted in the ideation, execution, and optimization of paid campaigns with Google Ads. • Drafted and implemented email newsletter sent out weekly to over 2000 subscribers with a 3.18% average CTR, and an average open rate of 36.01%.

• Led the team in SEO (search engine optimizing) the website after a website redesign, leading to a 132.46% increase in users, 132.31% in new users, an improved bounce rate of 53.61%, and an increase of pages per session of 31.19%. • Lead the ideation, execution, and optimization of paid media on networks like Google (Search Ads), and experiment with performance marketing channels (LinkedIn Ads, Paid Listings). • Managed third-party vendors and agencies, ensuring performance met KPIs.

• Led Content Strategy training, coaching and mentoring on best practices. • Developed website and content audits, maximizing search engine visibility. • Improved campaign performance and ROI through effective client communication and detailed KPI reporting. • Stayed up-to-date with online marketing changes, utilizing industry tools (SEMrush, ahrefs, BrightEdge, Google Tag Manager, Google Search Console, Google Analytics, Screaming Frog).

• Managed 15+ clients, enhancing campaign performance through industry tools (SEMrush, ahrefs, BrightEdge, Google Tag Manager, Google Search Console, Google Analytics, Screaming Frog) to improve campaign performance. • Drove client ROI with detailed reporting and Google Tools expertise. • Stayed updated on industry changes, optimizing campaigns with recommended tool updates.