Rebecca Graf

Lead 31 person division, with annual revenue goals of $48M+. Drive revenue and value back to GGP’s portfolio of 120+ retail properties by positioning the malls as an effective medium for advertisers and / or marketers. Propel GGP as the industry leader in the evolution of the shopping mall by developing strong partnerships and pioneering new ways to generate incremental revenue.

• Led division, which included (2) two national new business executives. • Monitored business results, making recommendations for improvements & areas of new business opportunities. • Developed & valued new sponsorship platforms to increase the revenue potential of the department. • Interfaced daily with potential content partners and clients. • Assisted sales colleagues with the creation of integrated sponsorship proposals based on client needs and marketing objectives.

• Oversaw day-to-day activities relating to departmental sales initiatives. • Led 5 national account executives. .

• Reported to President of agency. • Collaborated with sales team to develop creative business ideas in order to generate new business. • Teamed with national account executives in client presentations. • Met with 3rd party partners and vendors to negotiate strategic business opportunities for both parties. • Key clients included companies such as; General Mills, AOL, M&M Mars, P&G.

• Conceptualized and implemented artist events and performances. • Managed 3rd party vendors and coordinated production for album releases. • Reviewed artist liner notes and artwork files for production. • Negotiated competitive prices with manufacturers and production plants.

• Managed finished goods department. • Developed and oversaw international artist publicity status reports used to review album and single release recommendations.

• Managed all facets of artist events/performances, including working with venues, stylists, hair and makeup. • Managed artist-management relations. • Created executive reports involving marketing budgets, ad placement, production, and release schedules.