Rex Halverson

Retail and supplier consultancy with an emphasis on sell through of high value and/or higher performance products and services (examples include accessories, extended warranties, step up products etc).

Worked closely with senior executives, and their sales and operations teams, for several major retailers, designing and implementing comprehensive sell through strategies including updating and refining the M5 program - now implemented at Monster dealers internationally. Also created dealer resource teams including training and regional sell through managers who worked with their regional retail counterparts to implement and train both retail sales and management staff.

Drove multiple aspects of developing, packaging and selling new branded high performance accessories as well as various ODM and OEM ranges for well known UK and European retail chains and ecommerce sites - as well as distributing several leading US brands for the UK market. Redesigned product/marketing teams and processes while creating new product range propositions including design, packaging, POS and presentations (sell in/sell through) for AV cables, flat screen mounts and MP3/iPod accessories.

Reshaped and revitalized company including coordinating sales operations between the UK, Europe, Hong Kong and Mainland China offices and factories as well as determining company product development priorities and ranges for leading UK/European chains in the Consumer Electronics, DIY, Installation, Grocerty, IT, Automotive, Lighting and Electrical markets. Launched a breakthrough accessory partnership with the number one Chinese consumer electronics retailer.

Initiated Monster Cable Europe, selling in full product ranges and designing sell through programs for the top European CE retail chains - growing Monster's European market sales from $150,000 to over $15 million in the first year alone . Managed all aspects of Monster direct dealer partnerships and country specific staff, as well as all distributor relationships and logistics - including product development and sales - throughout the UK, Europe and the Middle East

Drove the sales and marketing aspects of a pioneering B2C and B2B customer service internet startup, also serving as senior account manager for amazon.com, ebay and others leading e-commerce sites. Also established a new sales and business management team involved in developing and selling extended warranty and financial products for national and regional retailers and etailers for consumer electronics, sporting goods, jewelry, appliances, home construction and more.

Credited with designing and delivering the top training/sales presentations in the industry during this period - personally delivering hundreds of sessions with retailers throughout the US. Managed retailer, rep and multiple internal teams including a special advisory role in the launch of the Monster Power product category. Launched the M4 program - the industry's most successful and profitable accessory sales program which resulted in hundreds of millions of dollars of sales over a fifteen year span.

Directed all aspects of training creation and delivery for this leading extended warranty and financial services administrator. Personally delivered training programs resulting in sales increases from 100 to 1000% for retailers, etailers and direct marketers of all sizes and types throughout the US and internationally. Launched a unique, original and fully comprehensive extended warranty training series program.

Created and directed a new product category which encompassed all aspects of purchasing, pricing, promoting, merchandising, training and sales management for variety of ancillary profit centers – extended warranties, high performance cables, rechargeable batteries, surge suppressors etc. as well as managing the company extended warranty program. Launched the 100% Club promoting and teaching the attachment of accessory product categories resulting in ongoing increases of up to 25+% to total bottom line

Managed all aspect of retail and mail order sales of computer hardware, software, accessories and education for a ten store chain in northern & southern California Launched new stores and marketing initiatives.

Responsible for all aspects of retail operations and sales for the original US large format consumer electronics chain in the southern California market. Directly supervised up to 500 employees at peak. Set records for tope sales (day, month and year) at every level - individual, store and district (often double previous). Launched new stores/markets, sales and management training programs and product categories.

Russian studies, International literature