Rica Köster

- Translation of strategic customer processing and annual planning into core activities - Support and conceptual development of specific marketing and sales measures - Derivation of recommendations for action to exploit the sales and communication potential of the managed accounts - Monitoring of operational planning and implementation - Support in the annual target and budget planning

- Creation of landing pages with the help of drupal - Planning and implementation of various campaigns - Event Planning - Setup of different mailings with the help of Marketo - Building different presentations for specific topics - Organizing marketing materials - Set up webinars and events

- Design of advertising campaigns - Design of the homepage - A lot of customer contact with different campaigns - Responsibility for the social media channels

- Various articles written - The service page of the magazine designed - Creative ideas for the design of the magazines - Organized different photo shootings - Sweepstakes created - Helped with campaign planning

During my semester abroad I was able to take a lot of experience with me. In addition to drawing up a business plan, we also worked on how business is done in other countries. The fact that there are many cultural differences has to be taken into account in working life.

During my studies I focused on marketing. I focused on brand management, marketing performance measurement and strategic marketing. In addition to strategic marketing, we also dealt with operational marketing. I also dealt with controlling during my studies.