Rob McIntosh

I started Furtherbrand in 2006 with an emphasis on closing the gap between research, strategy and design. Inter-connecting the three in my experience brings out a far more informed, strategic and conceptual path for companies to test and execute on. Inputs like consumer buying behaviors, product life-cycles, ergonomics and trend inspiration combined with high level concepting can give a brand sustained (not in the moment) growth.

Creative direction for the US market. National campaign development for all skin-care and make-up lines. Product design, In-store brand support for all US retailers.

Design Director for the New York office. Managed a multi-disciplinary teams including Interface Design, Information Architecture, Content Strategy. Clients: BMG, Deutsche Bank, Hallmark, Kenneth Cole, Kodak, Virgin.

Overseeing creative direction of JCrew.com. Developing online and catalog strategies to drive volume. Direction of seasonal photo-shoots in studio andon location. Integrated online strategies with catalog and retail channels.

Apple Retail Team. Developed the Apple Global Store in Store Program. Scalable retail design strategies for world-wide brand presence. Event design development for events including Mac World Expo.

Seasonal creative direction for a chain of 455 stores. Art direction of all visual merchandising, Seasonal direction of photo shoots, apparel graphics, direct mail campaigning and sub-brand development.

Art direction for campaigns in new and existing cosmetic and fragrance lines Direction of product photography, package design, and in-store display.