Robert Hoogenboom

Angestellt, Head of marketing & communications, VISTA college

Maastricht, Netherlands


Marketing strategy
analytical thinking
conceptual thinking
- Excellent communication & interpersonal skills
motivating & developing (new) teams
- Excellent Marketing B2C skills & knowledge: hand
- Highly customer focused
- Result oriented
- Successful in building & selling end-to-end prop
- Excellent performance in building
- Flexible & driven
- Solid commercial skills
Internet Marketing


Professional experience for Robert Hoogenboom

  • Current 4 years and 8 months, since Dec 2019

    Head of marketing & communications

    VISTA college

  • 4 years and 4 months, Sep 2015 - Dec 2019

    Marketing & Communications Director

    Jules Group

    Jules is the leading student service company in Limburg and the Eu-region (Maastricht, Venlo & Aachen). Jules is involved, open and offers quality: full service, 24 hours per day, 7 days a week. Together with the team at Jules I'm putting together our brand story right now: our key values, our customer promise. Acting as a coach and guide, developing a communications strategy and a (digital) marketing plan that supports & enables the company's ambitious growth plans.

  • 11 months, Feb 2018 - Dec 2018

    General Manager a.i.

    SALLY Dance Company Maastricht

  • 3 years and 9 months, Jan 2012 - Sep 2015

    Head of Marketing & Communication

    Maastricht Marketing

    Our aim: to create and grow economic development in our city. The cross-functional team (12FTE) and I achieved a sizeable shift in the profile and positioning of the Maastricht brand. Developed, directed and -where necessary- implemented digital (city)marketing & pr-campaigns. Clarified, re-focused the Maastricht brand message: the un-aided brand recognition grew from 60% in 2012 to 90% in 2015. Achieved NPR score growth from 21 in 2012 to 44 in 2015.

  • 2 years and 2 months, May 2009 - Jun 2011

    Marketing & Communications Director PMX Europe


    As the Marketing Director for a Microsoft mobile proposition brand guardian & ambassador, responsible for the all up pan-EU marketing plan development and managing the EU marketing ecosystem budget. Also part of the remit: to build, lead & inspire the EU Marketing team and to own the all up marketing relationship with the partners across our EU footprint, as well as all creative & PR agency relations.

  • 2 years and 5 months, Jan 2007 - May 2009

    Portfolio Manager Consumer, Vodafone

    Vodafone Group

    Broad experience within the recognized leader in mobile communications: Vodafone Group has the overall responsibility for the volume & portfolio across the local EU Vodafone subsidiaries. Leading the agile & expert EU portfolio team. Responsible for building a customer focused, segment based consumer strategy across the EU Group. Ensuring & driving alignment with all local subsidiaries.

  • 4 years and 11 months, Mar 2002 - Jan 2007

    Portfolio Manager, Vodafone

    Vodafone Libertel

  • 2 years and 1 month, Jan 2000 - Jan 2002

    Marketing Director

    etnoka netherlands

  • 1996 - 2000

    Sales & Marketing Manager


Educational background for Robert Hoogenboom

  • 1988 - 1996

    Field of study: international law



  • English


  • Dutch

    First language

  • German


  • French


  • Italian



classic cars
Austin Healey

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