Roberto Abramovich

Mentoring start ups, Investment advice, business Angel,

Led development and commercialization of global innovations in breakfast cereals category. Worked with with Product Pipeline Creation and Innovation process (including stage gate global implementation).

Work at the Local Globe Organization supporting Nestle entities based on Switzerland in implementing and sustaining Marketing, Sales and Trade business processes. Recent Projects: Implementation of Field Sales Force Management and Reporting tool (Hamilton) and Integration of Nestle Waters (marketing, Sales and Customer Planning )

- For the Culinary Division - MAGGI®; managed, with P&L responsibility, marketing activities of Culinary snacking category (Instant Noodles), Recipe Mixes and Seasonings (for 1 year) - Coordinated the implementation “Path to Purchase” campaign in the Point of sale in 2005 / 2006. - Marketing Champion of the Nestlé’s Global Pricing initiative, replicating training in other business groups and coaching their implementation

2004 SOFTHI - Project Manager - Sao Paulo, Brazil - Marketing Strategy consulting targeted to small and middle sized companies 2004 iTHINK - Project Manager - São Paulo; Brazil - CRM planning and prioritization to support marketing activities of Eucerin tm for Brazilian Beiersdorf subsidiary.

Managed, with P&L responsibility, the Floor, Furniture, and Bath Care categories, which represented approximately 50% of the company’s Account Revenue, encompassing 5 brands and aprox 50 SKU’s. Supervised team of 5 people. * Led and participated of regional projects, teaming with RD / Marketing teams of US and other Latin American countries, in order to bring 6 new products or consumer concepts to market.

* Led the brand turnaround in the market by launching new products and packaging, redefining distribution channels, formulating a new brand positioning and implementing communication campaign, resulting in sales 10% over the forecast

* Managed product development from ideation to execution, coordinating work of R&D, product engineering, advertising agency (packaging), production planning to further jointly plan introduction with sales manager.