Rocio Chavez

• Created and controlled the baggage compensation budget and expenses of approximately USD$9M. • Administrated all the mishandled baggage indicators of the Holding (ex. KPIs, performance ratios, etc) for airports in North and Latin America and Europe. • Leaded airport teams, provided strategic recommendations and solutions, contributing to an increase in efficiency of 10pp. • Participated in the implementation of technological projects like Baggage Reconciliation System improving the baggage service.

• Constructed statistical and mathematical models to establish metrics, controls, and goals for approximately 90 airports. • Analyzed baggage handling performance results vs goals for all airports and the Holding’s central office in Colombia. • Achieved improvement of 30% in the centralized headquarters’ productivity by leading a project for the establishment of internal goals. • Analyzed risks and impacts on process changes.

• Responsible of the product selection, purchasing, product pricing and distribution for approximately 90 supermarket stores. • Forecast and control an annual budget. • Increased sales by 17% through negotiations with worldwide suppliers and by participating in trade fairs in USA, China &Hong Kong, obtaining the best terms conditions and competitive prices. • Warehouse and inventory management. • Creation of discount strategies.

• Created search engine marketing campaigns for companies including: Youtube, HSBC and Petsmart. • Constructed performance reports to evaluate campaigns success • Identify trends, optimize, and elaborate proposals to improve performance of online marketing campaigns. • Distribution and management of costs.

Minor in finance