Rodolphe Lafargue

- Responsible for all strategic, commercial, operational, marketing and financial aspects of Bath & Portland Stone, a 32 people business which is part of the HeidelbergCement group. Significant Achievements: - UK Talent Programme in 2014 - TEAM area Talent Programme in 2015 (TEAM area: Western and Northern Europe, Africa-Mediterranean Basin)

- Design and implement corporate strategy to proactively identify and pursue opportunities for growth and competitive advantage - Main projects: Cost savings initiatives, acquisition and divestment, performance improvement, pricing mechanism definition, customer profitability analysis, sales & marketing strategy, etc.

- Develop a regional sales and marketing strategy to maximise sales in each country and vertical sector targeted. - Conduct direct and indirect sales through a consultative approach (CustomerCentric selling) with large SMBs and large accounts. - Build and manage a network of certified resellers in 5 different countries in Western Europe. - Launch SecurActive’s sales office in London in order to develop a network of resellers in the United Kingdom. - Manage a german speaking international sales person

- Build international marketing tools such as multilingual website, brochures, technical datasheets, business case, sales presentation materials, newsletters, etc. - Target, recruit and train resellers in Belgium, Switzerland and Luxembourg. - Identify and size new virgin markets in Europe and in specific areas such as Middle East and North Africa. - Maximise interest in targeted markets with international tradeshows, technical workshops, PR and international awards.

Internship at SecurActive as part of my Master of Entrepreneurship at HEC Paris. I worked with the CEO of SecurActive on the international sales strategy of SecurActive

HEC Entrepreneurs is a highly reputable entrepreneurship masters in Western Europe. This innovative programme allows students from different academic backgrounds to work on 7 real business projects (from the launch of a new company to the international development of an established company).

Third year of my Engineering School – Exchange student at the University of Sheffield, UK – Result: 2:1 (67.5%).

MSc in Physics and Materials with a study year in the UK. Third year – Exchange student at the University of Sheffield, UK – Result: 2:1 (67.5%).