Rodrigo Vargas Cuellar

writes the final thesis.

Employee, Marketing Manager, DBSW Trading

Until 2020, Executive MBA, IMF Business School & Universidad Camilo José Cela

Berlin, Germany

Timeline

Professional experience for Rodrigo Vargas Cuellar

  • Current , since Nov 2017

    Marketing Manager

    DBSW Trading

    • Coordination Planning and development of relevant content for the products, in their marketplaces (UK, Spain). • SEO - SEM In E-commerce channels (AMAZON, EBay, etc.) • Reporting and analysis of performance and control of KPI (CTR, CPC, Impressions, ACOS, Cost per order, ROI, Lead-to-Customer). • Creation and support of various country-specific e-commerce marketplaces. • SEA Traffic inbound (Social Networks) • After-sales management • Visual brand Manager • CRM

  • 7 months, Jun 2017 - Dec 2017

    Digital Marketing Manager

    Freelance Company

  • 5 months, Dec 2016 - Apr 2017

    Brand Ambassador

    AVANTGARDE Experts

    Sales and Marketing team at Avantgarde PT position • Brand ambassador • Clarify the brand concept • Costumer service • Help and support to the sales team of the showroom

  • 1 year, Sep 2015 - Aug 2016

    Account Manager

    Zakara Group - Polyglot Baby

    Strategic Account Manager for the Brand Polyglot Baby Method & Polyglot World • Supervise the visual branding • KPI's reports like ROI, CPC, CPA Conversion/cost, and more • Content brand management • Increased traffic on the website and landing pages • SEO and SEM optimization through channels 2.0 (Mailing, retargeting, etc.) • Manager marketing team, performance and results

  • 1 year and 1 month, Aug 2015 - Aug 2016

    Digital Marketing Manager

    Zakara Group- MaxConcept Life

    • Recruiter and trainer of the creative and marketing department. • Introduction of the brand, sub-brands, and products to the market • Supervise the visual branding and web development performance of the brands and products. • KPI's reports like ROI, CPC, CPA Conversion/cost, etc. • Development of SEM for brands in Google Ad-words, Facebook ads, mailing, etc. • Content creation management • SEO and SEM optimization. • Increased the number of leads and conversion rate through landing pages

  • 1 year and 1 month, May 2014 - May 2015

    Project Manager / Creative Director

    Mouse Interactive

    • Work with the sales department, developing new sales services based on marketing online (SEO, SEM, social media, etc). • Create and maintain a healthy relationship with clients. • Create "sale concepts" for B2B and the strategy process (Online/offline). As Creative Director (first 6 months) • Improve the performance and results for the team. • Recruit talent. • Create and performance Corporative Brand workshop for the engagement process with the clients.

  • 2 years, Jun 2012 - May 2014

    Project Manager

    Panda Marketing Design

    • Development of growth strategies for startups through Canvas business model methodology. • Training, assigning, scheduling and coaching. • Developed and performance training talks about marketing online, Product or services and visual branding.

  • 7 months, Jun 2013 - Dec 2013

    Designer

    Designer at ARK Architecture and design solutions

    • Designed to be in charge of the visual branding of the company • Developed visual branding support for the sales department • Developed visual sales presentation

  • 6 months, Jan 2010 - Jun 2010

    Praktikant

    Kalahary Resorts

    Give support to the creative team • Develop plans for the production area.

  • 1 year and 7 months, Feb 2007 - Aug 2008

    Analyst

    FENALCO BOGOTA

    Credit analyst • CRM • A specialized line for the Informatics sector • PC supplies • Wholesale systems items • Educational credit analyst

Educational background for Rodrigo Vargas Cuellar

  • 1 year and 8 months, Nov 2018 - Jun 2020

    Executive MBA

    IMF Business School & Universidad Camilo José Cela

    Develop and direct e-commerce and business projects in the digital environment. • Lead multidisciplinary teams of professionals for the development of digital projects. • Coordinate the creation of a digital marketing department. • Know the specific criteria of a digital marketing strategy.

  • 4 months, Oct 2018 - Jan 2019

    Digital Business

    IMF Business School

    • Characteristics of the digital economy, digital ecosystems, demands of digital customers and the future of companies (Industry 4.0).

  • 6 years and 5 months, Feb 2007 - Jun 2013

    Industrial design

    Universidad de Bogotá Jorge Tadeo Lozano

    Anticipate human actions mediated by the use of artifacts and devices. Study understand and innovate in the processes of the relationship between the subjects and the analogous devices - digital and technical-technological. Participate in the construction of strategies.

Languages

  • English

    First language

  • Spanish

    First language

  • German

    Intermediate

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