Rodrigo Vargas Cuellar

• Increased AOV by 35% and net sales by 45% through data-driven insights and optimization strategies. • Developed and implemented a comprehensive data architecture, enabling actionable insights for marketing, product, and sales teams. • Provided strategic recommendations to the executive team, supporting informed

Ich konzentriere mich auf die Entwicklung benutzerzentrierter Strategien auf der Grundlage von Datenanalysen über die Customer Journey und die Optimierung der Konversionstrichter durch verschiedene Berührungspunkte wie E-Mail-Marketing, AB-Tests, Lead-Qualifizierung und mehr. Diese Bemühungen wirken sich direkt auf den GMV des Unternehmens aus. Kam über das Advocado-Projekt zu Gansel.

Manage and coordinate multiple projects to ensure they are completed on time and within budget Facilitate and lead weekly internal execution status sessions Maintained project status and overall plans with project cross-functional teams (operation, Product & Marketing) Leverage technical expertise for project planning, resource management, testing, and implementation planning Research and try various marketing methods to improve product ranking and the conversion rate for e-Commer channels (Amazon)

UX and UI improvement based on data analysis, design thinking, and, AB testing Recruitment and training of the creative content team Marketing Manager / Marketplace Spain & UK Successfully launched the eCommerce business model into two international marketplaces in Spain and UK Created product content and SEO optimization for retail eCommerce channels Managed SEA channels (AMAZON, AWS, AMS, Facebook Business manager) with high revenue results under the planned budget

• Recruiter and trainer of the creative and marketing department. • Introduction of the brand, sub-brands, and products to the market • Supervise the visual branding and web development performance of the brands and products. • KPI's reports like ROI, CPC, CPA Conversion/cost, etc. • Development of SEM for brands in Google Ad-words, Facebook ads, mailing, etc. • Content creation management • SEO and SEM optimization. • Increased the number of leads and conversion rate through landing pages

• Work with the sales department, developing new sales services based on marketing online (SEO, SEM, social media, etc). • Create and maintain a healthy relationship with clients. • Create "sale concepts" for B2B and the strategy process (Online/offline). As Creative Director (first 6 months) • Improve the performance and results for the team. • Recruit talent. • Create and performance Corporative Brand workshop for the engagement process with the clients.

• Development of growth strategies for startups through Canvas business model methodology. • Training, assigning, scheduling and coaching. • Developed and performance training talks about marketing online, Product or services and visual branding.

Met with clients and account managers to discuss the business objectives and requirements of the job. Developed design for digital and printable materials for various purposes (eg. cover, pamphlet, etc). Present finalized ideas and concepts to clients or account managers. Work with a range of media, including computer-aided design. Developed visual content and managed social media networks.

Give support to the creative team • Develop plans for the production area.

Develop and direct e-commerce and business projects in the digital environment. • Lead multidisciplinary teams of professionals for the development of digital projects. • Coordinate the creation of a digital marketing department. • Know the specific criteria of a digital marketing strategy.

• Characteristics of the digital economy, digital ecosystems, demands of digital customers and the future of companies (Industry 4.0).

Anticipate human actions mediated by the use of artifacts and devices. Study understand and innovate in the processes of the relationship between the subjects and the analogous devices - digital and technical-technological. Participate in the construction of strategies.