Roland Benke
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Roland Benke
- Bis heute 7 Jahre und 11 Monate, seit Sep. 2017
Marketing Manager
Hiscox
• Responsible for the development and implementation of the brand marketing strategy. • Delivered record level brand metrics, and drove 35% YoY revenue growth through acquisition. • Successfully applied customer insights to develop award-winning marketing campaigns. • Reached twice as high engagement rate with disruptive digital content vs. industry benchmark. • Managing customer segmentation and targeting to drive acquisition and retention.
- 1 Jahr und 4 Monate, Juni 2016 - Sep. 2017
Senior Brand Activation Manager - Strategic Projects
PepsiCo
• Led strategic brand launches for the UK market. Budget responsibility: £2.5mio. • Successfully defined go-to-market strategies and established new brands with disruptive campaigns. • Delivered record level brand lift and ad-recall with PepsiCo’s first digital-only brand launch. • Gained 5% market share in 5 weeks and drove category growth with highest incremental sales.
- 4 Jahre und 7 Monate, Mai 2011 - Nov. 2015
Senior Brand Manager of Jägermeister
Bols
• Delivered a turnaround by revitalizing the brand and reaching +20% revenue growth. • Developed new positioning and strategy: rejuvenating brand image and widening consumer base. • Created and implemented innovative 360 marketing campaigns gaining +6ppt in brand awareness. • Developed and applied innovative TV, digital and social media strategy achieving significant reach and engagement growth via paid, earned and owned channels.
- 3 Jahre und 9 Monate, Sep. 2007 - Mai 2011
Senior Brand Manager of NESCAFÉ
Nestlé
- 9 Monate, Jan. 2007 - Sep. 2007
Global Marketing Project Manager
Nestlé
- 6 Monate, Aug. 2006 - Jan. 2007
Brand Manager of NESCAFÉ
Nestlé
- 1 Jahr und 8 Monate, Jan. 2005 - Aug. 2006
Marketing Business Analyst
Nestlé
- 2 Jahre und 1 Monat, Jan. 2003 - Jan. 2005
Retail Trade Marketing Specialist
Nestlé
- 1 Jahr und 7 Monate, Juli 2001 - Jan. 2003
Assistant Brand Manager
Nestlé
Ausbildung von Roland Benke
- 10 Monate, Sep. 2002 - Juni 2003
Marketing & Communication
International Advertising Association, New York
- 3 Jahre und 10 Monate, Sep. 1999 - Juni 2003
Business Administration
Oxford Brookes University
Economics Marketing
Sprachen
Deutsch
Fließend
Englisch
Fließend
Spanisch
Grundlagen
Ungarisch
Muttersprache
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