Ron Bettini

Managed sales engineering process, defining responsibilities and providing sales support to sales team. Collaborated with product, marketing and technology teams to develop flexible sales tools and provided critical customer feedback to ensure effective product enhancements. Analyzed and standardized company’s product demonstrations and documentation, increasing sales effectiveness. Proactively created personalizable statement of work (SOW) documents to suit each sales prospect. Acted as major contributor t

Managed sales engineering process; worked directly with sales VP to define sales and marketing strategies. Re-engineered sales process through development of statement of work (SOW), aligning customer requirements with production and application delivery; led SOW meetings with clients. Collaborated with marketing, product development, and client teams to design and install payment solutions that facilitated ACH credit card and ATM debit card transactions; clarified product functionality for all teams. Train

Researched and implemented web-based PIN-less debit card system; sourced vendors, partners and manufacturers as company’s sole sales engineer. Conducted quality testing during production. Assessed customer needs, wrote functional specifications and installed software in call center environments. Provided training to internal and client groups on debit payment system procedures. - Reduced client NSF rates from 22% to 17% within 60 days of system implementation

Collaborated in the designed ASP-based payment solutions and documented new product functionality. Demonstrated product functionality to client companies; high-energy presentations encompassed sales strategies and specifically addressed client needs. Contributed to company booths at trade shows and conferences.