Ron Kugler
Angestellt, Director, Strategic Pricing, Poppulo
Dublin, Irland
Über mich
Influential Pricing expert with over 15+ years experience in the software industry driving key transformative changes from innovative packaging and licensing solutions for SaaS products and services to providing a repeatable and scalable value-add layer to deal structure processes, resulting in demonstrable revenue growth
Werdegang
Berufserfahrung von Ron Kugler
Bis heute 2 Jahre und 9 Monate, seit Okt. 2021
Director, Strategic Pricing
Poppulo
Ongoing support for Product to determine best licensing metrics and optimum price points. Design and iterate frameworks for testing and measuring the effectiveness of pricing and packaging decisions. Streamlining of GTM approach for key customer base segments to maximize revenue potential. Analyze ongoing market trends to determine proactive pivots to sales strategy based on data analysis.
4 Jahre und 2 Monate, Sep. 2017 - Okt. 2021
Senior Consultant, Pricing Strategy
Poppulo
Established formal pricing process for software and services. Provided programmatic support for major sales campaigns. Complete overhaul of discounting process resulting in double-digit percentage increases in customer LTV.
4 Jahre und 7 Monate, Apr. 2017 - Okt. 2021
Principal
XaaSWorks
XaaSWorks helps software companies to identify and implement recommendations for changes resulting in better execution to achieve improved scalability by: * Creating appropriate pricing processes for software and services by establishing customer-specific methodologies to determine suitable price points. * Liaising with Product to ensure current and upcoming releases capture maximum monetization potential. * Working with Sales leadership to determine associated discounting and positioning strategies.
1 Jahr und 9 Monate, Juli 2015 - März 2017
Sr Mgr, Deal Desk Operations
Hortonworks
Rolled out localized Deal Desk structure for EMEA and APAC. Introduced regional discounting structure and approval workflow to align to local requirements.
2 Jahre und 5 Monate, März 2013 - Juli 2015
Sr. Manager, Deal Desk Programs
Dell Software Group
Architected re-organization and roll-out of Order Ops and Sales Support teams to optimize value to GTM teams. Re-defining existing ELA process to maximize new software revenue potential. Introduced a standardized approach to pricing and positioning ELAs.
Driving indirect revenue by ensuring commercial compliance on ELAs (Enterprise License Agreements). Designing and creating tailored proposals to ensure maximum customer impact.
First hire in region (EMEA & APAC). Senior role working closely with Sales as advisor and SME on partner programmatics and pre-sales queries on deal structure options.
3 Jahre und 10 Monate, Nov. 2001 - Aug. 2005
Inside Sales Account Manager
Apple Computer International
Major Accounts (DACH Region) - Direct Working closely with external field sales and end users in local markets to discuss solutions, pricing and implementation of hard- and software.
Ausbildung von Ron Kugler
National University of Ireland
Cork College of Commerce, IRL
Sprachen
Englisch
-
Deutsch
-