Ron Kugler

XaaSWorks helps you get to the right SaaS pricing and packaging, and sets you up for optimum price realization. We can help you not only to price and package your product portfolio correctly, but also provide guidance on how to design your pricing page to increase engagement. We will help you to analyse gaps in your GTM processes to ensure minimum revenue leakage between rate card and realized price in a way that both maximizes your revenue goals and minimizes friction in the sales motion.

Oversight of end-to-end pricing strategy for the Cyncly group of companies.

Ongoing support for Product to determine best licensing metrics and optimum price points. Design and iterate frameworks for testing and measuring the effectiveness of pricing and packaging decisions. Streamlining of GTM approach for key customer base segments to maximize revenue potential. Analyze ongoing market trends to determine proactive pivots to sales strategy based on data analysis.

Established formal pricing process for software and services. Provided programmatic support for major sales campaigns. Complete overhaul of discounting process resulting in double-digit percentage increases in customer LTV.

XaaSWorks helps software companies to identify and implement recommendations for changes resulting in better execution to achieve improved scalability by: * Creating appropriate pricing processes for software and services by establishing customer-specific methodologies to determine suitable price points. * Liaising with Product to ensure current and upcoming releases capture maximum monetization potential. * Working with Sales leadership to determine associated discounting and positioning strategies.

Rolled out localized Deal Desk structure for EMEA and APAC. Introduced regional discounting structure and approval workflow to align to local requirements.

Architected re-organization and roll-out of Order Ops and Sales Support teams to optimize value to GTM teams. Re-defining existing ELA process to maximize new software revenue potential. Introduced a standardized approach to pricing and positioning ELAs.

Driving indirect revenue by ensuring commercial compliance on ELAs (Enterprise License Agreements). Designing and creating tailored proposals to ensure maximum customer impact.

First hire in region (EMEA & APAC). Senior role working closely with Sales as advisor and SME on partner programmatics and pre-sales queries on deal structure options.

Major Accounts (DACH Region) - Direct Working closely with external field sales and end users in local markets to discuss solutions, pricing and implementation of hard- and software.