Sam Sethi

Responsibilities include client networking, managing a team of 3 consultants and 2 support staff for project allocation and project deliverables, along with preparing presentations communicated at global industry conferences. Total value of projects completed in 12 months: US $ 1.3 million

Exclusively established the division for international development and created the revised strategy for the retail development of the brand in Australia. Marketing & expansion budget controlled: $ 1.2 million per year

Provided in-depth assistance with: - Brand Development, Franchise Development and Market Penetration Strategies - Brand Analysis and Category Analysis - Brand Expansion Strategies (vertical and horizontal) – how to increase basket size - Product and Cultural Adaptation - Trend Mapping and Consumer Purchase Behavior Mapping - Contractual Governance and Establishing Franchise and/or JV Protocol for Brand Expansion - Franchise and Contract Negotiation - ATL, BTL and POS Marketing Strategies

Appointed to the Board of Directors, based between Dubai and Saudi Arabia, established the F&B division in Saudi Arabia in 2006 for the group. Created and implemented sub-franchising models for 5 Fashion brands and 2 F&B brands for expansion around the Middle East. Created brand identity and architecture for Zerga (Jewelry Accessories) and Essentially B&B (Home Furnishings). Assigned Interim GM in January 2008 for 9 months, on course correction to reassess business needs across the portfolio of brands.

Strategy and Business Development

International Brand Development and Strategy