Dr. Sandro C. Principe

Angestellt, Chief Digital Transformation Officer, Member of the Executive Board, Wincasa AG

Zürich, Switzerland

About me

Business Leader and Entrepreneur with international experience in strategic and operational management in Professional Services, ICT and Startup companies, experience in mastering digital transformation and go-to-market challenges: - 15+ years of experience in consulting and implementing large and complex projects as well as in developing, managing, and leading successful internet and professional service companies - 12+ years of experience in business transformation and in digital transformation, digitalization of businesses and services, all in board functions - Track record in management functions with a “go-to-market” and “customer centricity” focus (innovation, demand generation, business development, sales, key account management) - Founded and successfully developed digital marketplaces in several countries over the last 15 years. Advisor and Jury Member of the largest startup accelerator program in Switzerland - Entrepreneurial spirit, strong analytical and strategic thinking


Geschäftsaufbau und -entwicklung
Transformations- und Integrationserfahrungen
Unternehmerisches Denken (4 Firmen gegründet)
Start-up Erfahrung (Inhaber diverser Internet-Serv
Geschäftsführung von Dienstleistungsunternehmen
Digital Transformation
Innovationsmanagement sowie Aufbau und Umsetzung n
Strategische Analyse
Strategieformulierung und -umsetzung
Strategische und operative Unternehmungsberatung z
Aufbau und Implementierung von Demand Generation u
-steuerung und Optimierung
Verkauf von Dienstleistungen / Professional Servic
Key Account Management (global)
Strategisches Marketing
Operatives Marketing
Customer Experience Management
Multi-Channel Management und Marketing
Marketing Automation / Demand Generation
Digital Marketing
Interne und Externe Kommunikation
hohe Sozialkompetenz
ausgeprägtes strategisches Denken und analytische
Offenheit gegenüber Veränderungen und hohe Lernber


Professional experience for Sandro C. Principe

  • Current 5 years and 8 months, since Nov 2018

    Member of the Board of Directors

    streamnow AG

    streamnow AG is a leading multi-service platform for the real estate industry. The streamnow platform enables property manager to offer various digital services to private and business tenants to meet their daily needs. Subsequently, property managers are able to optimize and automate their processes and to increase the provided service level.

  • Current 6 years and 6 months, since Jan 2018

    Chief Digital Transformation Officer, Member of the Executive Board

    Wincasa AG

    Wincasa is the leading integrated property service provider in Switzerland, offering a broad portfolio of services that cover the entire life cycle of a property. Wincasa is focusing on providing value for property investors / owners and their private and business tenants by leveraging technical and digital innovations to change business processes and advance the digital transformation.

  • Current 17 years and 1 month, since Jun 2007

    Founder / Owner / CEO / Member of the Board of Directors

    Lemonfrog AG

    Lemonfrog develops and operates digital platforms and marketplaces in various countries (to date: Switzerland, Germany, Austria, Spain) where clients can find professional services quickly, conveniently and easily.

  • 2 years and 5 months, Aug 2015 - Dec 2017

    Head of Global and Sourcing Sales and Head of Customer Marketing


    Swisscom, Switzerland’s leading telecoms company and one of its leading IT companies. Outside Switzerland, Swisscom has a presence on the Italian market in the guise of Fastweb. Swisscom also provides multinational/global IT Solutions for Swiss clients with the strategic partners Vodafone, Verizon and Hammersbach.

  • 7 years and 1 month, May 2008 - May 2015

    Head Strategic Marketing and Sales, Member of the Executive Board

    Swiss Post Solutions AG

    Swiss Post Solutions is a global full-service provider of physical and digital document management and provides a comprehensive suite of Document Processing and Business Process Services, which support the digital transformation of business processes to help Swiss Post Solutions clients to thrive in today’s digital economy.

  • 1 year and 7 months, Nov 2006 - May 2008

    Member of the Board and Country Managing Director

    Vivaldi Partners AG

    Vivaldi is a global business, brand and digital transformation firm uncovering growth opportunities at the intersection of strategy, brand, technology and design.

  • 3 years and 3 months, Aug 2003 - Oct 2006

    Managing Partner and CEO

    Batten & Company (formerly known as BBDO Consulting)

    Batten & Company (formerly known as BBDO Consulting) is the marketing and sales consulting company of BBDO Worldwide and one of the leading strategic management consultancies in digitalization, marketing and sales.

  • 8 years and 5 months, Mar 1995 - Jul 2003

    Senior Manager Strategy and Business Architecture


    Accenture is a leading global Professional Service and Technology Company.

  • 1 year and 2 months, Jan 1994 - Feb 1995

    Head of Functional Controlling


    Novartis discovers and develops breakthrough treatments and finds new ways to deliver them to as many people as possible.

  • 2 years and 9 months, Apr 1991 - Dec 1993

    Project Manager, Business Consultant

    Institute of Insurance Economics (I.VW)

    International research and education institute in the area of risk management and insurance. International cooperation across disciplines with partners from academia and practice in order to deliver outstanding and contemporary research and executive education.

Educational background for Sandro C. Principe

  • 1 year, Jan 2011 - Dec 2011

    Strategy & Leadership

    IMD Business School

    Company Curriculum

  • 1 year, Jan 2006 - Dec 2006

    Consulting and Coaching

    International Council of Management Consulting (ICMCI)

  • 3 years and 1 month, Oct 1990 - Oct 1993


    Universität St. Gallen (HSG)

    Strategische Planung, Sensitivitätsmodell

  • 5 years and 1 month, Oct 1985 - Oct 1990


    Universität St. Gallen (HSG)



  • German

    First language

  • English


  • French



Sport allgemein
Judo (ehem. Mitglied des Nationalkaders)

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