Sarah Kruchen

Tiefenpsychologisch-qualitative Marktforschung

During my internship at Ogilvy Düsseldorf I was able to help with various strategic projects through research and preparation and further developed my knowledge of strategic brand management. I also had the opportunity to carry out a major competitive analysis including positioning. In addition, I was able to expand my knowledge in the field of consulting.

Studentische Mitarbeiterin am Düsseldorfer Institut für Internet und Demokratie (DIID) für das DEDIS Forschungsprogramm "Deliberative Diskussionen im Social Web". Organisation, Durchführung und Auswertung qualitativer Fokusgruppen.

During my internship at IMW Köln, I was able to gain deep insights into various projects related to qualitative market research. In this respect, I was able to participate as an assistant in various group discussions and conduct in-depth interviews myself. In addition, I was involved in the planning and in-depth analysis of the projects.

I worked with the entire Digital Marketing team on various projects. My main task was the content management. I was responsible for the implementation and the insertion of content on websites and worked with CMS like Sitecore and AEM.

During my apprenticeship in the field of marketing communications at BBDO in Düsseldorf, I mainly worked in customer consulting and strategic planning. I was involved in the campaign planning through to its implementation. I was also involved in a number of pitches.

Masterarbeit an der Technischen Hochschule Köln in Zusammenarbeit mit der FH St. Gallen (CH) zum Thema Berufliche Kompetenzentwicklung in Zeiten der COVID-19-Pandemie und der beruflichen Selbstwirksamkeitserwartung von Beschäftigten. Note der Masterthesis: 1,1 Abschlussnote: 1,4 Qualitative und quantitative Marktforschung Psychologische Aspekte der Marktforschung Marketing

Media Studies, Consumer Behavior, Cultural Studies, Intercultural Communication Management

Empirische Sozial- und Kommunikationsforschung, quantitative statistische Verfahren, qualitativer Schwerpunkt. Thema Bachelorarbeit "Einflüsse von Tinder auf das Selbstwertgefühl der Nutzerinnen und Nutzer" (Einzelinterviews und qualitative Auswertung)

Kommunikation, Marketing, Marktforschung. Mediaplanung, Produktion, Financial Controlling, Wirtschaft und Soziales