Sebastian Schiele

Master thesis on dynamics of product portfolio management: - Analyzing current product portfolio update process - Reevaluating & optimizing the process resulting in a portfolio with more innovative products - Introducing a method to facilitate a more transparent resource allocation - Creating a tool to evaluate different projects with appropriate criteria

- Preparation of standard reports, ad hoc analysis including competitor and partner research, briefings and presentations for local sales colleagues and senior management - Monitoring of routes, booking and market share development and other industry related figures in North, Central and South America - Preparing Origing & Destination schedule/connection analysis for LHG - Monitoring of "Airport/Station Upgrade Programme" together with revenue management coordination

Responsible for leading a project from the early stage to launch as part of the final project (Sports Marketing/ Public Relations department): - Organizing an event for athletes and journalists - Promote event and reach out to journalists - Aligning the product selection for the event together with product marketing - Prior negotiating regarding the budget for the event