Serge Gouders

Vorstandsmitglied, Manager Business Development, Open Universiteit Nederland

Maastricht, Netherlands


New Business Sales Professional
targeting C-Level (CFO
CTO) in various industries. Emphasis on Telco
Financial Services and Retail & Industry. Knowledg
Telco and Retail (supply chain integration
Warehouse Management systems
push/pull strategies
category management
formula management). Business Technology focus
trusted advisor understanding principles of custom
solution sales
project sales and alliances/channel approach.
ESB (Enterprise Service Bus)
BPM (Business Process Management)
SAAS (Software As A Service)
Complex Event Processing (CEP). 2) SAP/BOBJ: Bus
Financial Performance Management (FPM) and Enterpr
Business Process Management (BPM).
Business Development
International sales
International Business Development
Partner Management
Commercial Management
Direct Sales
French Language
Account Management
Key Account Management
Sales management
Change Management


Professional experience for Serge Gouders

  • Current 2 years and 3 months, since May 2022

    Manager Business Development

    Open Universiteit Nederland

    Linking pin between faculties and Fortune 500 B2B market.

  • 2 years and 4 months, Feb 2020 - May 2022

    Country Manager Benelux

    Mercateo Gruppe

    General Director of the Merateo Benelux Organisation

  • 3 years and 4 months, Oct 2016 - Jan 2020

    Commercial Director

    xSuite Group GmbH

    Sales director responsible for Commerce in the Benelux

  • 7 years and 6 months, Apr 2009 - Sep 2016

    Sales Manager

    PNA Group

    Strategic Alliance/Sales Professional, targeting CxO in the Financial Services and Public Sector. Trusted advisor applying customer and solutions centric selling principles to the Fortune 500 Enterprise. Managing strategic partnerships and sales for PNA Group.

  • 1 year and 1 month, Mar 2008 - Mar 2009

    Alliances Manager

    Progress Software

    New Business Direct Sales combined with Managing S.I.'s in Belgium, Luxembourg and Switzerland. Support of the direct sales team with lead generation through new sales channels. Promoting System Integration programs: raising education programs for Partners, with the goal of increasing project size and outsourcing consultancy to SI's.

  • 2 years and 1 month, Mar 2006 - Mar 2008

    Account Executive


    New Business Direct Sales, covering the mid-market and 3 Key Accounnts in Benelux. verticals: Retail, Financial Services and Pharmacy. Long and short term terms sales cycles. All deals in conjunction with selected BI partners.

  • 4 years and 10 months, Jun 2001 - Mar 2006

    Account Executive


    New Business Direct Sales covering development of Application Lifecycle Management software project sales (Holistic end to end view to the Software development process) in all verticals BENELUX Key account managent in cooperation with strategic System Integrators in Benelux Selecting bid team for qualification, answer, presentation and negotiation during Request for Proposal (RFP)

  • 3 years, Jun 1998 - May 2001

    Channel Account Manager

    Twice IT Training

    New business account management, selling training tracks for Hi-Tech Developers- and Infrastructure specialists (Microsoft, Sun (Java) en Citrix, Lotus Notes, CIW etc.) After promotion, managing the Channel sales team (3 persons) by operational and promotional activities; lead generation; Selection of business partners (Microsoft Certified Technical Education Centers, Microsoft Solution Providers, Software Vendors, Distributors and Resellers).

  • 4 years, Jun 1994 - May 1998

    Program Manager

    Poznan University of Medical Sciences

    Introducing new methodical and teaching methods

Educational background for Serge Gouders

  • 3 years and 1 month, Jun 1991 - Jun 1994

    Duits, Teacher Training College

    Fontys Hogescholen

    Specialization/diploma: German Language, 2nd degree teaching competence Examination: TEMPUS-Project, Introduction of new didactical teaching methods for foreign languages at the University in Poznan (Poland)

  • 2 years and 1 month, Jun 1989 - Jun 1991

    French and German Language

    Academy for Translators RHOTV, Maastricht

    translations on behalf of legal and finance, German and French


  • German


  • English


  • French


  • Dutch

    First language

  • Polish




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