Sergio Tavares

Basic

Angestellt, Senior Online Marketing Manager, ZeniMax Germany GmbH

Hamburg, Germany

About me

I am an Online Marketeer experienced in performance / brand marketing and Product Management. Expert in Online media with profound knowledge of the worldwide Gaming Market. My past experience allowed me to gather great knowledge in the content and video creation, advertising this own created properties though the possible marketing channels and increasing the organic and viral traffic with out of the box approaches. Team Leader, passionate and focused around the Free to Play and Buy to Play gaming area but always with the strategy and goals of the company in mind. Thanks to the perspective as an advertiser, influencer but also as a customer I have been able to support my past and current employers in different areas: from strategic decisions for teams over m&a analysis and decisions to internal focus on products and developments.

Skills

Online-Marketing
Affiliate Marketing
SEA
SEO
SEM
Website Design
Website Erstellung
Social Media Strategien
Unternehmerisches Denken
Google AdWords Professional
Display Advertising
Marin Software
Sistrix
Searchmetrics
AGOF
Nielsen AdRelevance
Analytics
zanox Erfahrung
adcell Erfahrung
affilinet Erfahrung
Youtube
Facebook
Twitter
Videobearbeitung
Adobe After Effects
Sony Platinum Vegas
Adobe CC6
GIMP

Timeline

Professional experience for Sergio Tavares

  • Current 3 years and 10 months, since Jan 2019

    Senior Online Marketing Manager

    ZeniMax Germany GmbH

    Reporting directly to the Director Marketing & Communications and MD, while in leading the current product and MKT team to ensure our products and developed, localised and marketed as efficient and consumer oriented as possible in the GSA territory. Main tasks and responsibilities • Coordinator of European CRM activities • Mobile MKT evaluation and development • Agency organisation and evaluation • Performance and Data driven structure, analysis and reporting • Technical marketing requirements and setup

  • 1 year and 5 months, Aug 2017 - Dec 2018

    Director of Client Relations & Performance Marketing

    ad2games GmbH

    In charge of the existing and potential clients for the agency, managing the mkt team of 4, and the client relations team of 15. Developing product and marketing strategies not only for clients but also for the company itself, to ensure a trend and KPI focused development of the company product portfolio and around our clients needs.

  • 1 year and 9 months, Nov 2015 - Jul 2017

    Head of Client Relations & Performance Marketing

    ad2games GmbH

    Establishing the link between the client and the entire ad2games advertiser account management team. Managing a great advertiser account management team of 10 which acts as both the salesperson for ad2games and as the client's representative within ad2games. Further coordinating the performance marketing team and exploring existing and new opportunities in the media buying sector.

  • 1 year and 3 months, Sep 2014 - Nov 2015

    Head of Marketing

    Gamigo AG

    In charge of 10 in the gamigo AG MKT & graphics department, focusing on digital and offline media including the creation, monitoring, delivery, controling and analysis of all global activities. Reporting all results towards the CEO on the basis of different KPIs and the budget plans. In charge of implementation of quality controls, competitive analysis and monitoring new possibilities and technologies.

  • 11 months, Nov 2013 - Sep 2014

    Online Marketing Manager

    gamigo AG

    In charge of SEA, Social Media, and Affiliation mediaplan creation, monitoring and optimisation. Controling and analysis all global UA campaigns for all products of the gamigo AG and main point of contact with internal and external shareholders.

  • 11 months, Dec 2012 - Oct 2013

    Junior Account Manager

    uniquedigital GmbH

    In charge of SEA, Display and Affiliation campaigns for finance, retail and entertainment clients.

  • 7 months, Apr 2012 - Oct 2012

    Online Marketing Agent

    prizeotel Management Group

    Online-Marketing, SEO, CRM, Front-Office, F&B

  • 2 years and 6 months, Mar 2008 - Aug 2010

    Chef de Rang

    Hotel Seelust

    Ausbildungsbeauftragter, Restaurantleitung, A lá carte Geschäft, Hotelempfang,

  • 3 years and 1 month, Feb 2005 - Feb 2008

    Auszubildender und Commi

    Restaurant Strandhaus Döse

    Auszubildender als Restaurantfachmann

Educational background for Sergio Tavares

  • 2 years, Aug 2010 - Jul 2012

    Bachelor of Arts - BWL / Tourismus / Online Marketing

    Hotelfachschule Hamburg

    Tourismus Management, SEO, Social Media, Online Marketing

Languages

  • German

    Fluent

  • Portuguese

    First language

  • Spanish

    Intermediate

  • English

    Fluent

Wants

Networking
Erfahrungsaustausch
Weiterbildung
Online Marketing im Games Bereich

Interests

PC Software und Hardware (EDV)
Bowling
Grafikdesign
Webdesign
Marketing
SEO
Affiliate Marketing
SEA
Display Advertising
Youtube
Videoerstellung
Videobearbeitung
Games

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