Company
Sergio Tavares
Basic
Angestellt, Senior Online Marketing Manager, ZeniMax Germany GmbH
Hamburg, Germany
About me
I am an Online Marketeer experienced in performance / brand marketing and Product Management. Expert in Online media with profound knowledge of the worldwide Gaming Market. My past experience allowed me to gather great knowledge in the content and video creation, advertising this own created properties though the possible marketing channels and increasing the organic and viral traffic with out of the box approaches. Team Leader, passionate and focused around the Free to Play and Buy to Play gaming area but always with the strategy and goals of the company in mind. Thanks to the perspective as an advertiser, influencer but also as a customer I have been able to support my past and current employers in different areas: from strategic decisions for teams over m&a analysis and decisions to internal focus on products and developments.
Timeline
Professional experience for Sergio Tavares
Current 3 years and 10 months, since Jan 2019
Senior Online Marketing Manager
ZeniMax Germany GmbH
Reporting directly to the Director Marketing & Communications and MD, while in leading the current product and MKT team to ensure our products and developed, localised and marketed as efficient and consumer oriented as possible in the GSA territory. Main tasks and responsibilities • Coordinator of European CRM activities • Mobile MKT evaluation and development • Agency organisation and evaluation • Performance and Data driven structure, analysis and reporting • Technical marketing requirements and setup
1 year and 5 months, Aug 2017 - Dec 2018
Director of Client Relations & Performance Marketing
ad2games GmbH
In charge of the existing and potential clients for the agency, managing the mkt team of 4, and the client relations team of 15. Developing product and marketing strategies not only for clients but also for the company itself, to ensure a trend and KPI focused development of the company product portfolio and around our clients needs.
1 year and 9 months, Nov 2015 - Jul 2017
Head of Client Relations & Performance Marketing
ad2games GmbH
Establishing the link between the client and the entire ad2games advertiser account management team. Managing a great advertiser account management team of 10 which acts as both the salesperson for ad2games and as the client's representative within ad2games. Further coordinating the performance marketing team and exploring existing and new opportunities in the media buying sector.
1 year and 3 months, Sep 2014 - Nov 2015
Head of Marketing
Gamigo AG
In charge of 10 in the gamigo AG MKT & graphics department, focusing on digital and offline media including the creation, monitoring, delivery, controling and analysis of all global activities. Reporting all results towards the CEO on the basis of different KPIs and the budget plans. In charge of implementation of quality controls, competitive analysis and monitoring new possibilities and technologies.
11 months, Nov 2013 - Sep 2014
Online Marketing Manager
gamigo AG
In charge of SEA, Social Media, and Affiliation mediaplan creation, monitoring and optimisation. Controling and analysis all global UA campaigns for all products of the gamigo AG and main point of contact with internal and external shareholders.
11 months, Dec 2012 - Oct 2013
Junior Account Manager
uniquedigital GmbH
In charge of SEA, Display and Affiliation campaigns for finance, retail and entertainment clients.
7 months, Apr 2012 - Oct 2012
Online Marketing Agent
prizeotel Management Group
Online-Marketing, SEO, CRM, Front-Office, F&B
2 years and 6 months, Mar 2008 - Aug 2010
Chef de Rang
Hotel Seelust
Ausbildungsbeauftragter, Restaurantleitung, A lá carte Geschäft, Hotelempfang,
3 years and 1 month, Feb 2005 - Feb 2008
Auszubildender und Commi
Restaurant Strandhaus Döse
Auszubildender als Restaurantfachmann
Educational background for Sergio Tavares
2 years, Aug 2010 - Jul 2012
Bachelor of Arts - BWL / Tourismus / Online Marketing
Hotelfachschule Hamburg
Tourismus Management, SEO, Social Media, Online Marketing
Languages
German
Fluent
Portuguese
First language
Spanish
Intermediate
English
Fluent