Mag. Sevara Maslennikova

- Development of Integrated communication strategies and campaign planning - Leadership of cross-functional teams, incl. Ecom, D2C, Content - Test&Learn roadmap across European markets - Analysis of full-funnel performance and strategic recommendations - People support to deploy global strategies on a regional level Accomplishments: - Audience strategy and addressable content & media acceleration - Biggest brand launch with record data acquisition. As a result, it reached 2 bln$

- Marketing strategy - Setting goals, P&L - Development of brand identity based on the initiated market research - Innovation pipeline and portfolio strategy - Brand building and communication strategy, leadership of agencies - Trade and promo strategy, partner negotiations - Team leadership across functions (media, digital, PR, product, event, trade marketing) Key accomplishments - Launch of new brand identity with company revenue growth +29% YoY - Growth of penetration among younger generations -

-Product & communication strategy development - Regional product roadmap, new product development, price & value proposition - Financial assessment: P&L analysis, scenario calculations, margin estimations - Cross-functional project management - Launch of Duster with the aggressive marketing plan and great results (No.1 model by sales in the biggest market already in the first year) - Company award for the first personalized cars proposition with incremental profit

Launches of new brands, seasonal collections, product extensions Planning and execution of 360 communication campaigns, Digital Strategy Key accomplishments - Successful launch of the new brand (80% of beauty salons activated in 2 months, conquest +10%, 35% sales of total coloration range) - New media strategy development with best-in-class results in digital

Planning and execution of digital and cross-channels campaigns for beauty, pharmaceutical & food clients Preparation of media strategy, category, competitive and consumer analysis Account management, communication with clients, incl. global HQ