Shreyash Singhania

Operations Associate Part-Time (12/2021 – 04/2022) Operations Associate Full-Time (05/2022 – 10/2022) Managing Workflows to ensure the smooth commencement of business. Supporting with incoming shipments, inventory quality and accuracy management. Supervisory duties of customer communication, delivery issues and problem solving during busy hours. Executing monthly promotional campaigns by ensuring the distribution of marketing materials.

Master Thesis Project: A data-driven approach to understanding purchase behavior of end customers using customer segmentation for the aftermarket parts and services industry.

• Digital Campaign Management: Supporting team in the creation and management of digital campaigns on Google. Measuring performance of campaigns using analytics tools. • Sales Dashboard Project: Worked on maintenance of company sales dashboard with monthly updates of relevant KPIs and metrics. • Aftermarket Newsflash Project: Worked on the creation of aftermarket newsflash by analyzing online and offline campaigns run by the competitors.

Identifying, developing, and evaluating marketing strategies based on the knowledge of client objectives and market trends. Conducting First Click tests, accessibility tests, consistency tests and others to optimize the client´s website. Providing campaign performance reports to senior management and clients. Collaborating with the marketing team on standardization, design, and production of marketing materials.

Worked on events all around Germany to ensure a smooth and entertaining shopping experience for the customers. Providing feedback from the visitors to streamline the process for the management and marketing departments. Inventory control in the warehouse with categorization and quantity check through MS-Excel. Assisting in marketing activities by brainstorming digital campaign ideas

Creation of Digital Campaigns on Google AdWords for various companies like Amazon, Ikea, Kia Motors etc. Based on client requirements. Providing reports for ongoing and completed campaigns by analyzing relevant KPIs to identify growth areas, enhancements, and problems. Creation of Excel sheets and PowerPoint presentations for the higher management. Advising clients on connecting their CMS to Google Search Console. Also, recommending optimization measures such as On-Page SEO, landing page optimization etc.