Siddharth Patkar

I orchestrated a meticulously crafted strategy for the new M.Sc. in Entrepreneurship & Innovation Management program at the university. My endeavours encompassed: • Targeted Student Engagement • Engaging Content Creation • Student Interviews and Onboarding • International University Partnerships I also led a team of interns, guiding them in content creation, social media promotion, and event logistics.

I played a crucial role in accelerating business growth through strategic communication, marketing, and business development initiatives. My contributions encompassed: • Targeted Lead Generation • Effective Publisher Outreach • Relationship Building • Content Creation • Data-Driven Strategy • Cross-Functional Collaboration • Brand Messaging Through these efforts, I significantly contributed to expanding BitLabs' publisher base and driving substantial business growth.

I led Corporate Communications to orchestrate strategic initiatives nurturing a high-performing team with a culture of excellence. I partnered closely with esteemed agency collaborators to design and execute campaigns to boost brand visibility and was the architect of successful change management efforts, mergers & acquisitions and product launches, crafting internal communication strategies and establishing a social media presence in the digital realm that resonated deeply with business goals.

I was responsible for managing clients and driving the teams performance. I worked with leading FMCG brands like Godrej Tyson Foods, London Dairy Ice Creams, and Parachute Hair care products from Marico to name a few. Additionally, I have also been involved in strategic business development projects for Star Sports, Levis Jeans, Cinthol Deodorants and Set Wet Deodorants. I have also worked with cross-functional teams to develop content for press releases and media pitches for clients like Sony PIX.

I was assigned a team to manage client servicing and drive performance of the responsibilities assigned. Leading the team, I worked with one of the global leaders brands like Ambi Pur, Ariel by Proctor & Gamble (P&G)I and Johnsons & Johnson Medical Devices. I was responsible for business development. Some projects worked on were Janssen India (a division of Johnson & Johnson) for the launch of a new drug – Invokana for Diabetic patients and the launch of their new range of Fusion razors by Gillette.

I was responsible for building media relations and executing the public relations strategy for the products and corporate brand. Additionally, I skillfully managed the team's expenditures and budgets, maximizing resources to drive results. I also supervised Corporate Social Responsibility (CSR) projects. I was also appointed to train the team across Asia-Pacific to report and record media queries, responses, and coverage on Vocus, an independent media tracking system for Mondelez globally.

I led the team to execute successful PR campaigns for clients across sectors like IT, real estate, and Pharma. My role involved building and enhancing clients' image in the media through strategic PR initiatives. I drove the team to deliver impactful results and achieve campaign objectives. Additionally, I was responsible for Business Development, as well as negotiating and securing advertisement space in regional media, thereby contributing to the agency’s annual revenue growth.

I coordinated PR activities and pitched stories for my clients to for clients to build a positive brand image and reputation among the stakeholders through media. I successfully managed media interactions and organized press conferences and tracked media coverage and analysis of clients and their competitors reported in the media. I also supported other teams and volunteered for new projects and worked on media statements and responses to be shared with the media in crisis.

I drove sales for automotive car kits of sun control films in 62 showrooms across Mumbai. I successfully managed to convert 11 showrooms across Mumbai for an exclusive supply of premium car kits directly through authorized distributors. I also trained the sales team in the western zone of India, organized training programs for applicators of sun control films, and assisted the management in developing pitch presentations for associations with automobile manufacturers.